Group Brand Director F/M

Are you excited for your new career adventure?

At Lyreco, we offer more than just a job, but a career! Our CGO Team is looking for a talented and ambitious new Group Brand Director F/M to join our team. This is a highly strategic leadership position, central to how Lyreco is perceived by its customers, partners, and employees across every market.

Reporting directly to the Group Marketing & Digital Director (position n-1 vs. CGO), you will define brand strategy and messaging and manage branding campaigns to develop brand awareness across all Lyreco markets. This is a highly strategic role that requires strong stakeholder management across markets and at senior management level, as well as strategic leadership in managing the Group's key branding and communications agencies.

About Lyreco

The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries, operating in 40 different countries across the globe.

A global workplace solutions company with 10,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.

To learn more about Lyreco – see our career website here

•      Translate Group strategy into a clear and compelling brand positioning     Convert strategic priorities into a coherent branding and brand campaign strategy     Define the brand platform, purpose, and positioning, aligned with Lyreco's USP, channels, and presence across countries     Define the brand architecture and related Lyreco own brand product, pricing and promotion vision     Is the brand guardian of brand building on positioning, visual identity     Own the brand platform and brand book as key strategic deliverables     Act as a strategic partner to the Group Marketing & Digital Director and senior leadership in shaping brand direction and long-term brand vision

•      Act as a trusted strategic advisor to senior management and Group leadership on brand direction and priorities     Build and maintain strong, trust-based relationships with stakeholders across markets, subsidiaries, and functions to secure alignment and buy-in on brand priorities     Represent the brand function within senior leadership and cross-functional governance forums, defending brand interests at the highest level

•      Guarantee brand consistency across all markets     Supervise the production of all brand assets     Ensure strategic consistency of experience and image across Lyreco subsidiaries, channels, and stakeholders (customers, suppliers, partners, employees) and touchpoints

•      Lead the selection, contracting, and strategic management of the Group's creative, branding, and communications agencies     Own agency relationships as a key strategic lever, ensuring high-impact creative output, cost efficiency, and consistent brand quality     Act as the primary strategic point of contact and escalation for agency performance and direction

•      Orchestrate global brand awareness across all Lyreco markets     Set frameworks, standards, and priorities for branding worldwide     Enable countries while allowing controlled local adaptation     Execute on- and off-brand campaigns globally and within subsidiaries     Ensure consistency of customer, supplier, and partner brand experience     Prepare branding campaign briefs to guide execution across markets     Lead external communications for the Group     Steer media relations, and influence strategy

•      Master's Degree in Marketing, Communications, or Business     10 to 15+ years of experience in brand strategy, marketing, or corporate communications, including proven experience at Director level     Demonstrated track record in defining and rolling out brand platforms, brand books, and global brand campaigns     Experience aligning brand strategy with customer experience strategy and omnichannel touchpoints     Proven ability to set global frameworks and standards while enabling local adaptation across countries and subsidiaries     Outstanding stakeholder management skills, with a proven ability to influence and align senior leadership, subsidiaries, and external partners across multiple markets     Extensive experience managing strategic creative, branding, or communications agencies, with strong commercial and creative judgment     Demonstrated credibility operating at senior leadership level, able to represent and defend the brand agenda among Group and Executive Committee stakeholders     Excellent storytelling, communication, and messaging skills; comfortable acting as a strategic advisor on spokesperson positioning     International experience in a matrix organization     Energetic, structured, and results-oriented – capable of balancing long-term brand vision with near-term execution     Fluent in English; additional European languages are an asset

•      Experience working in an international environment     Performance bonuses     Initiatives supporting work-life balance     Lyreco is a signatory of the Diversity Charter. We guarantee compliance with non-discrimination rules in recruitment and are committed to supporting individuals who are far from employment     Hybrid working model (2 days per week)

If the above job description interests you and you think you are a good fit, apply now! We look forward to receiving your application!#LI-HR1 #LM #LI-HYBRIDSummary

Location: Valenciennes; Brussels

Type: Full time