Google Analytics Developer (100% Remote) (LATAM ONLY)
JOB, 63
il y a 15 heures
Position Overview
We are seeking a hands-on Google Analytics Developer to join our client's AdTech squad. This individual will be responsible for implementing, maintaining, validating, and troubleshooting analytics and media-conversion tracking across digital properties.
The ideal candidate has strong Google Analytics and tag-management experience, along with direct experience implementing conversion tracking for Meta, X, TikTok, and other advertising platforms. Strong written English is essential because this person will communicate directly with advertising-platform vendors through email.
KEY RESPONSIBILITIES
- Implement, maintain, and enhance Google Analytics tracking across websites and digital experiences.
- Configure and manage events, conversions, parameters, audiences, and related measurement requirements.
- Implement and maintain media-conversion tags for Meta, X, TikTok, and other advertising platforms.
- Use Google Tag Manager to configure, test, publish, and troubleshoot analytics and advertising tags.
- Translate business and media-measurement requirements into technical tracking specifications.
- Develop and maintain digital data layers and event-tracking frameworks.
- Partner with media, marketing, analytics, engineering, QA, and AdTech teams.
- Validate that conversion events are firing correctly and that data is being received accurately by analytics and advertising platforms.
- Diagnose and resolve tracking discrepancies, duplicate events, missing conversions, attribution issues, and data-quality problems.
- Coordinate directly with advertising-platform vendors to investigate and resolve technical issues.
- Communicate implementation details, questions, findings, and next steps clearly through written English.
- Create and maintain tagging documentation, measurement plans, event taxonomies, and implementation guides.
- Support privacy-conscious tracking practices, consent-management requirements, and applicable data-governance standards.
- Monitor existing implementations and provide ongoing operational support.
Required Qualifications
- Strong hands-on experience implementing Google Analytics, preferably GA4.
- Hands-on experience with Google Tag Manager.
- Direct experience implementing media-conversion tracking for Meta and other advertising platforms.
- Experience with conversion tagging for platforms such as X, TikTok, Google Ads, LinkedIn, Pinterest, or similar media channels.
- Strong understanding of events, conversions, parameters, attribution, data layers, and tag-management architecture.
- Working knowledge of JavaScript, HTML, and browser-development tools.
- Experience testing and debugging analytics and advertising tags.
- Ability to troubleshoot tracking discrepancies and data-quality issues across multiple platforms.
- Experience translating marketing and measurement requirements into technical implementations.
- Strong written English skills, including the ability to communicate directly and professionally with advertising vendors by email.
- Ability to collaborate with distributed technical, analytics, and media teams.
- Must be located in Latin America and able to provide appropriate overlap with U.S. business hours.
Preferred Qualifications
- Experience with Meta Pixel and Meta Conversions API.
- Experience with TikTok Pixel, Events API, and X Pixel implementation.
- Familiarity with server-side tagging or server-to-server conversion tracking.
- Experience with consent-management platforms and privacy-compliant measurement.
- Familiarity with Google Ads conversion tracking, Campaign Manager 360, or other Google Marketing Platform products.
- Experience working within an AdTech, media, advertising, or agency environment.
- Experience supporting enterprise websites, multiple brands, or multiple digital properties.
- Google Analytics or Google Marketing Platform certifications.
Engagement Details
- Location: Latin America
- Work arrangement: 100% remote
- Schedule: Full-time, approximately 40 hours per week
- Engagement length: Long-term Opportunity
Entreprise
Allshore Talent
Plateforme de publication
WHATJOBS
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