Google Ads Specialist

We are looking for a Google Ads Specialist with hands‑on experience in planning, executing, and optimizing Google Ads campaigns. The ideal candidate should have proven expertise in generating quality leads and improving campaign ROI.

Key Responsibilities

• Plan, launch, and optimize Google Ads campaigns.
• Manage:
  • Search Campaigns
  • Performance Max (PMax)
  • Display Campaigns
  • YouTube Campaigns
  • App Campaigns
  • Remarketing Campaigns
• Conduct keyword research and competitor analysis.
• Improve Quality Score and reduce Cost Per Lead (CPL).
• Track conversions using:
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Google Ads Conversion Tracking
• Optimize landing pages for better conversion rates.
• Prepare weekly and monthly campaign performance reports.
• Work closely with the sales and creative teams to improve campaign performance.

Eligibility Criteria

Minimum 1.5 years of hands‑on experience managing Google Ads campaigns.

Strong Knowledge Of

• Google Ads
• GA4
• Google Tag Manager
• Keyword Planner
• Google Search Console
• Experience in lead generation campaigns.
• Ability to analyze campaign data and make optimization decisions.
• Good understanding of landing page optimization.

Preferred Skills

• Experience in the EdTech industry.
• Knowledge of YouTube Ads and App Install Campaigns.
• Basic understanding of SEO.
• Experience with A/B testing.
• Strong analytical and reporting skills.

What We’re Looking For

• Scale high‑performing campaigns.
• Reduce advertising costs while improving lead quality.
• Generate qualified admissions through Google Ads.
• Continuously test and optimize campaigns based on data.

Salary

Best in the industry (Based on experience and performance)