GLOBAL MOBILE APP RUN MANAGER (F/M)

Location

Paris, Île‑de‑France, France.

Responsibilities

• Define and secure the deployment of an efficient app animation plan with regions, tailored to different markets and aligned with the overall brand vision and marketing calendar.
• Ensure consistency and perfect execution of app activations driven by Media, marketing, commercial, CRM, etc.
• Work closely with transversal teams to align app‑exclusive campaigns and activations with broader brand initiatives.
• Recommend app‑exclusive campaigns, special content needs, and events to engage users and enhance the app experience.
• Feed the Branding digital team using app success data to define the best activations and advantages to launch on the app, thereby increasing engagement.
• Support the media team in push notifications and smart alerts activation plans based on user interests and behaviors.
• Analyze and monitor app performance across international markets, leveraging KPIs to optimize user engagement, retention, monthly active users, conversion rate, etc.
• Collaborate with the Mobile App Product feature team to define strategies that improve functionality and performance while aligning with regional business goals.
• Recommend A/B tests to optimize the app journey and its efficiency.
• Build and share performance dashboards to feed regions and digital product teams for global performance improvement.
• Define and challenge incentives for markets (App download, retention rate, share of sales from the app, etc.).
• Co‑define the app’s e‑merchandising strategy with Global Emerch, optimizing product displays, promotions, and navigation to maximize sales, monthly active user, and session time.
• Recommend product‑exclusive and personalization strategies to boost engagement.
• Collaborate with cross‑functional teams to implement best practices for product assortment, seasonal campaigns, and promotional events.
• Ensure seamless integration of the app within the omnichannel ecosystem, creating synergies between physical stores, e‑commerce platforms, and the app.
• Advocate for the app’s role as a key touchpoint in the customer journey.
• Work with e‑commerce and retail teams to create seamless digital‑to‑physical experiences.
• Support the media team in geo‑targeted offer recommendations when users are near a store or relevant location.
• Recommend enhancements and improvements based on market trends, user feedback, and performance data.
• Stay ahead of mobile trends, competitor activities, and emerging technologies to suggest new features.
• Collaborate with product and tech teams to prioritize and implement updates that enhance functionality and user experience.
• Build and nurture a community of app‑related stakeholders to ensure alignment with business and brand objectives.
• Facilitate knowledge sharing across regions to drive app success globally.
• Build communication with the financial team on app performance for the executive committee.

Qualifications

The ideal candidate has a background in marketing or commercial roles and possesses substantial experience in managing app operations, particularly in a retail or service‑driven environment.

Experience

• Proven track record of at least 3 years managing in‑app strategy, operations, and animation of a mobile app, ideally within a retail environment.
• Experience in app animation, e‑merchandising specificities, app performance optimisation, and omnichannel integration.

Skills

• Fluent in English.
• Strong analytical capabilities to interpret app performance data and drive actionable insights.
• Strong organisational skills with the ability to manage multiple markets and stakeholders simultaneously.
• Excellent communication and interpersonal skills to engage with diverse teams and foster a sense of community.
• Experience with third‑party solutions (search, recommendation, personalization).

Mindset

• Strategic thinker with a customer‑centric approach.
• Proactive, solution‑oriented, autonomous, and innovative, with a passion for mobile experiences and digital excellence.
• Ability to work in a fast‑paced international environment and adapt to evolving business needs.

Seniority level

Director

Employment type

Full‑time

Job function

Product Management & Marketing

Industries

Retail Apparel and Fashion