Global Marketing Manager – Interventional Cardiology

Responsibilities

• Develop a market assessment & commercialization strategy and produce quarterly market share analysis, pricing analysis, competitive deep dives analysis
• Develop a deep understanding of clinical and industry trends in the segment
• Perform product & service economic analysis, develop and support portfolio diversification strategies
• Lead NPI launch plans and develop business cases in collaboration with Product Managers and marketing plans with Region Marketing Leaders
• Develop impactful value propositions, for assigned products/offers/services
• Participate in the evaluation of market research, market positioning, promotions associated with assigned scope
• Lead the development of Global Go To Market strategy
• Define solid evidence generation plans required to support our Value Propositions
• Work closely with KOLs, Global & Regional clinical teams as well as research teams
• Develop close collaboration with Key Opinion Leaders
• Collaborate with counterparts from IGS & ICAR to develop compelling Value Prop, evidence generation and sales tools
• Interpret simple internal and external business challenges and recommend best practices to improve products, processes or services

Requirements

• Based on an educational level comparable to a Master's degree from an accredited university or college (or a high school diploma with relevant experience)
• Significant experience in Marketing management & New Products Launches
• Significant marketing experience in upstream or downstream roles, including market analysis, customer insights, product launch, business development and branding
• Prior experience in both global and region product marketing
• Familiar with the healthcare industry/MedTech products
• Experience managing an international brand
• Sound clinical expertise in interventional cardiology (devices and/or imaging)
• Sound knowledge across product lines, markets, sales processes, or customer groups
• Strong commercial awareness and strategic thinking and influencing skills
• Strong analytical and process skills
• Excellent oral and written communication skills in English
• Very good interpersonal and leadership skills

Certifications & Qualifications

• Master's degree