Global Marketing Manager CVUS - EchoLab/Diagnostic - Responsable Marketing Ultrasons Cardiovasc[...]

Job Description Summary

The Global Marketing Manager for EchoLab (Adults & Pediatrics) reports to the CVUS Global Marketing Director, and is responsible for optimizing commercial performance through development and execution of global marketing plans, including new product introductions, in coordination with Global & Regional stakeholders. Strongly connected with customers, sales, and applications teams, as well as the competition and market intelligence team, you will gather market insights to develop compelling value propositions, sales tools, product training, and competitive analysis. Digital strategy and awareness through social media is a key component of the role. The Responsable Marketing Global for EchoLab (Adultes & Pédiatrie) is attached to the Directeur Marketing Global CVUS. The position is responsible for optimizing commercial performance through the development and execution of global marketing plans, including new product launches, in coordination with global and regional stakeholders. In close collaboration with clients, sales, and application teams, as well as competitive intelligence and market analysis teams, you will collect strategic market information to develop compelling value propositions, sales tools, product training, and competitive analysis. Digital strategy and visibility through social media are also essential components of this role.

Essential Responsibilities

• Market Analysis and Long Term Strategy: You will work in close collaboration with the Global Business Director to develop a market assessment and produce quarterly market share analysis, pricing analysis, and competitive deep‑dive insights to identify product and marketing/commercial opportunities for profitable growth. You will develop a deep understanding of clinical and industry trends in the segment, perform product & service economic analysis, and develop and support portfolio diversification strategies. You will create strong connections with KOLs to understand their unmet needs and be the Voice of Customers for strategic directions in future product roadmaps and prioritization of product development.
• New Product Introductions: You will lead NPI launch plans and develop business cases in collaboration with Product Managers and marketing plans with Region Marketing Leaders. You will develop impactful value propositions for assigned products, offers, and services based on customers’ main clinical, operational, and economic challenges, unmet needs, buying criteria, and personas. You will participate in the evaluation of market research, market positioning, and promotions associated with assigned scope. You will define solid evidence generation plans required to support our value propositions. During the NPI evaluation phase, you will work closely with KOLs, Global & Regional clinical teams, and research teams to demonstrate unique and measurable benefits of GE HealthCare’s solutions. You will develop close collaboration with Key Opinion Leaders and leverage them as ambassadors of GE HC’s solutions to build thought leadership and generate awareness through customers’ experience. You will work in close collaboration with Global Marcom Mgr & Region Marketing Mgrs to develop campaigns that lead to customers’ behavioral changes (switch from competition, upgrade to the newest platform) and leverage new channels, techniques, and identify optimally effective sales tools, including web and digital strategies, to meet business objectives.

Qualifications / Requirements

• You have a license in Business Administration, Marketing, or a related field.
• Eight or more years of experience in marketing, product marketing, or a related field.
• Excellent oral and written communication skills.
• You have experience collaborating with multidisciplinary teams.
• You are recognized for your ability to lead teams and define a marketing strategy or related field.
• You are familiar with the healthcare industry and products and have experience managing an international brand.
• Strong analytical and process skills.

Desired Characteristics

• You have significant marketing experience in upstream or downstream roles, including market analysis, customer insights, product launch, business development, and branding.
• You bring prior experience in both global and regional product marketing.
• You are familiar with the healthcare industry and MedTech products and have experience managing an international brand.
• You bring sound clinical expertise in interventional cardiology (devices and/or imaging).
• You bring sound knowledge across product lines, markets, sales processes, or customer groups and a strong commercial awareness, strategic thinking, and influencing skills.
• You have strong analytical and process skills.
• You bring excellent oral and written communication skills in English as well as very good interpersonal and leadership skills.
• Prior experience in both global and regional product marketing.
• Demonstrated project management and budget skills.
• Healthcare product experience and industry acumen.
• Customer‑centric and service‑oriented attitude.
• Work effectively with diverse, cross‑functional global teams and outside vendors.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other characteristics protected by law.