Global Marketing Director – Media, Digital & Effectiveness

Global Marketing Director – Media, Digital, and Effectiveness

Mission

You oversee the global development and rollout of a cohesive global consumer and digital marketing strategy & roadmap, accelerating and optimizing consumer connections & touchpoints along the user journey to drive consumers closer to our brands

You accompany and enable the global change we are in in terms of performance and effectiveness of our organization (data-driven decision making, performance mindset, virtuous feedback loop, etc.)

You will be part of the Marketing Leadership Team (MLT) and are a key point of contact for the group’s Marketing Directors, serving as thought leader and partner on all things media, digital, and performance.

Key Accountabilities

Develop and operate a global Center of Excellence (Co

E) with subject‑matter specialists supporting brand/market affiliates & functions

Set the vision, strategy and actionable roadmap to enhance the performance & ROI of the Group’s overall consumer & digital marketing:– Increased allocation of marketing spend to higher-performing touchpoints and strategic media platforms– Enable our brands’ content marketing and performance throughout the content supply chain process: from improving consumer activation planning, to driving fit-for-platform asset production, to disciplined digital asset management (DAM) until creative usage & performance measurement– Drive data‑fueled activations through a global consumer data strategy, testing & scaling up use cases improving the overall consumer experience, and designing a Mar

Tech solutions stack leveraging all types of consumer data (1P/2P), in close collaboration with Tech teams

Monitor & optimize the performances of our online presence and activities (owned websites, digital shelf, CRM programs) to scale up the business impact of our marketing investment.

Design and implement new operating models (media, owned websites/platforms, CRM) and ways of working with the Marketing Leadership Team and cross‑functional experts to drive overall marketing execution excellence. Animate and coach a global community of digital specialists, operational marketers and business leaders, equipping them with next‑gen marketing skills and solutions

Stay abreast of industry trends and emerging technologies to continuously innovate and enhance the consumer journey experience, incubating digital CX experimentation/pilot use cases to evaluate before scaling up.

Oversee the run and continuous improvement of our marketing performance practice, including our inhouse Marketing Mix Modeling (MMM) – mobilizing a group of performance experts supporting affiliates in translating MMM results into actionable insights and improvement plans to drive execution excellent and lift ROI. Collaborate with Tech for the maintenance and continuous evolution of our MMM delivery (data collection, processing & modelization, visualization).

Design and implement the Group’s broader marketing performance framework to drive effectiveness and enable strategic decision making. Define key metrics and KPIs to monitor our marketing activity across affiliates and collaborate with the Brand Units and Management Entities (Markets) to deploy them across the Group.

Shape and lead a stronger performance & effectiveness culture. Recommend and promote best practices by sharing key learnings, working on improving our collective effectiveness via this Mar

Tech vision for marketing effectiveness, through a complementary stack of inhouse and external performance tools (e.g. Digital Media Cockpit, website/CRM analytics, Matrix – the internal MMM program, etc.).

Manage the relationship with our global partners at Group-level through centrally managed relationships and joint business partnerships (JBPs): media/digital/CRM agencies, global media platforms/publishers

Partner with Legal & Public Affairs and external industry associations to ensure compliant & responsible consumer and digital marketing by the Group

Interactions

Reports to the Chief Digital & Marketing Officer

Internal Stakeholders: key Brands and Markets Marketing Directors, EXCOM, Internal Tech, Consumer Journey / Market Acceleration community, Finance, Procurement

External: Media agencies, tech/digital media platforms, digital agencies, consulting partners, industry associations (WFA, IARD…)Target Profile

Professional Skills

Media Strategy, Performance Measurement, Platform & CRM Management

Brand marketing acumen: good understanding of brands, consumers, through-the-line activations

Management scope (total pyramid): ~20 FTE internal, ~20 contractors

Target Core Skills

Functional Capabilities

Omni‑Media Strategy, Planning and Buying

Performance Measurement, Marketing Mix Modeling

Content Management

Consumer Data Management

CRM & Marketing Automation

Marketing Data Analytics

Business Acumen

Leadership Capability

Growth marketing & innovation

Stakeholder management, leading by influence

Impactful communications

Team management

KPIWorking / Non-Working A&P ratio improvement

Long‑term ROI and ROS improvement

Media and digital marketing execution improvement (tracked annually through Group KPIs)% efficiency and effectiveness lift through scaled digital media execution control% market adoption of MMM/Marketing Performance recommendations% of activation planning framework deployment among Key Brands / Markets% of Assets with usage & performance data tracked

• CRM consumer net leads growth and active engagement rate improvement e

Retail media ROAS and total advertising cost of sales optimization

Wait, there’s more…We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home ( 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talents.

Job Posting End Date:Target Hire Date: Target End Date:

#J-18808-Ljbffr