Global Marketing & Business Development Manager - Underwear & Socks

The Marketing & Business DevelopmentManager plays a pivotal role in driving the global growth of Lacoste'sUnderwear, Loungewear and Socks categories.Acting as a strategic business partner to the global VP, this role shapes andexecutes the global marketing strategy and commercial animation to accelerategrowth across regions and channels.The role sits within a dedicated business unit with end-to-end ownership of thecategories, from product development to commercial execution, offering a uniqueintrapreneurial environment with direct impact on business performance.

Key Responsibilities

Strategy, Business Development &Commercial Performance

• Support the definition andexecution of the global category strategy and annual business plans todeliver sustainable growth.
• Monitor category performanceacross markets, channels and key accounts, translating insights intostrategic recommendations and action plans.
• Prepare COMEX business reviews,providing performance analysis, key category updates & points ofarbitration.
• Drive commercial performancethrough targeted business development initiatives and commercialanimation.
• Lead cross-functional strategicprojects and business turnaround initiatives.
• Identify new businessopportunities, market trends and whitespace opportunities to acceleratecategory growth.

Marketing Activation & Go-to-Market

• Lead the development and executionof global go-to-market strategies across Underwear, Loungewear and Socks.
• Develop compelling trade storiesand category selling narratives to support customer presentations,commercial activation and retailer engagement.
• Lead global ambassador campaignsfrom briefing through execution, coordinating creative development,content production and asset deployment.
• Secure best in class campaignexecution across commercial touchpoints

Trade Marketing, Wholesale & RetailDevelopment

• Develop strategic trade marketingplans with key wholesale, retail and e-commerce partners.
• Build customer-specific activationplans that strengthen category visibility and accelerate category growth.
• Create impactful trade tools andcommercial materials that support sell-in and sell-through.
• Drive best-in-class point-of-saleexecution through visual merchandising guidelines, fixturing solutions andin-store activations.
• Support the development of retail experience,pop-ups and consumer engagement initiatives.

Packaging Development

• Lead the global packaging strategyand development for Underwear, Loungewear and Socks.
• Manage suppliers, agencies andinternal stakeholders throughout the development lifecycle.
• Oversee artwork creation,validation and implementation, ensuring quality, efficiency and complianceacross international markets.
• Oversee the successful developmentand deployment of more than 3 million packs annually.