Global Head of Wholesale Excellence (F/H)

Global Head of Wholesale Excellence (F/H)

About the role

Steer, manage & deploy the global wholesale digital platform “B2B/Salesforce” (catalogue, order taking, replenishment) – a key & high‑visibility project.

Lead the B2B Project Team with a strong drive on:

• Change management with excellent communication skill
• Train the trainers
• Transversal functional stakeholders' collaboration

Mission:

1 – Lead global wholesale B2B digital platforms

• Improve clients’ or users’ experience of order taking, replenishment, wholesale management.
• Structure and drive the project roadmap by analyzing competition and existing processes and gathering client feedback.
• Propose enhancements and continuous improvements aligning market requirements and client types (Key Accounts, Specialty Accounts…).

ii – Deployment of new regions and client scopes

• Lead platform deployment in new markets (e.g., USA) and maximize adoption.
• Assess market and client specifics to integrate them into solution design.

iii – Project governance and reporting

• Lead monthly project committees and provide regular reporting (progress, next steps, alerts) and budget follow‑up.

2 – Order season management (RUN)

• Ensure preparation and execution of each season.
• Preparation: planning and supervising launch with transversal functional departments.
• Ensuring timely availability of tools and content aligning with buying gate dates Launch & operational run: leading seasonal milestones and ensuring market execution.
• Feedback: ensuring high client satisfaction.

3 – Harmonize global wholesale order model – Improve methodology on wholesale buying and replenishment with regional teams

• Lead the creation of seasonal wholesale toolkit with cross‑functional stakeholders in a 360 approach.
• Enforce global segmentation framework and work closely with Product and Buying to offer dedicated assortments accordingly.
• Contribute to other wholesale related projects.

Profile

• +10 years of wholesale experience in premium fashion brands.
• Experience on wholesale order platform management or digital platform is a must.
• Excellent communication for change management to users and partnership with different stakeholders (customer, business, IT, products).
• Good analytical and synthesis skills; strong interest in tech + knowledge of Salesforce.
• English required.

Equal opportunities

At Lacoste, we are committed to making equal opportunities a reality. We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.