Global HCP Conversion Lead
Global HCP Conversion Lead
You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an Global HCP Conversion Lead , you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
About the job:To convert HCP engagement into recommendation behaviour by building world-class activation models, field excellence frameworks, pharmacist enablement programmes, and market conversion capabilities across Opella’s priority brands and markets. The role owns the global conversion agenda within the HCP Advocacy framework, ensuring that HCP Reach and Content translate into measurable recommendation growth, advocacy, and commercial value. As the global steward of Conversion, the role develops scalable playbooks, capability programmes, and activation models that help markets win recommendation at the point of influence and recommendation. Serves as the link with the Regional Commercial and local Commercial heads with a clear understanding of local market conversion tactics.
Lead initiatives that advance our brands and strengthen our reputation worldwide.
Mentor and uplift emerging talent while pushing your own growth and influence.
Put purpose into practice — embedding sustainability, access and social impact into every decision.
Model the challenger mindset: question complexity, act with integrity and make things radically simple.
Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
Main responsibilities:1. Drive Recommendation Growth
Establish recommendation as a measurable business metric and growth driver across allpriority brands.
Build global frameworks that help markets increase:Share of Recommendation
Brand Preference
Recommendation Frequency
Advocacy among priority HCPs
Partner with markets to identify barriers to recommendation and deploy targeted interventions.2. Build Field Conversion Excellence
Create a consistent global approach to converting HCP engagement into action.
Own the development and deployment of:Opella Challenger Selling Model
SPARK Framework
Call Excellence Standards
Coaching Frameworks
Multi-brand detailing approaches
Objection handling systems
Ensure field teams are equipped to move HCPs from awareness to recommendation.3. Lead Pharmacist and HCP Enablement
Build scalable recommendation-driving programmes focused on pharmacists and key HCPsegments.
Develop global playbooks covering:Pharmacist education
Recommendation conversations
Category selling
Pharmacy activation
Joint Business Planning integration
Point-of-sale recommendation systems
Customer engagement models
Position recommendation as a strategic growth lever within key customer partnerships.4. Scale Winning Market Models
Identify, codify and scale best practices from high-performing markets.
Develop a global library of:Conversion playbooks
Winning activations
Recommendation programmes
Customer partnership models
Pharmacy excellence programmes
Accelerate replication of proven models across brands and regions.5. Build Conversion Capability
Partner with Advocacy Academy to elevate conversion capability across:Global Brand Teams
Zone Teams
Local HCP Teams
Commercial Excellence Teams
Sales Leadership Teams
Create a common language around recommendation growth and conversion excellence.
Success Looks Like
The Global HCP Conversion Lead has successfully built a repeatable conversion engine that consistently transforms HCP engagement into recommendation behaviour, scales winning market models globally, and delivers measurable contribution to Opella’s HCP Advocacy value creation ambition.
About you:Experience:12+ years of experience in healthcare commercial excellence, sales leadership, HCP marketing, or customer activation
Proven track record of driving recommendation growth and commercial activation at scale
Strong understanding of pharmacist and HCP decision-making
Experience developing field force capability and coaching systems
Expertise in customer engagement, category management, and recommendation driving programmes in OTCStrong understanding of commercial performance measurement and ROI in OTCAbility to influence across complex global matrix organisations
Global and local market execution experience essential
Education:Degree in Business, Marketing, Commercial Excellence, Pharmacy or Life Sciences
Advanced commercial or sales leadership training preferred
This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.
About Us:Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at .#LI-HYBRID
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