Global eCommerce Brand Innovation and Geo-Expansion Lead

Global eCommerce Brand Innovation and Geo-Expansion Lead

Neuilly-sur-Seine

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.   

Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. 

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.  

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at ​

We are seeking a dynamic and visionary Global eCommerce Brand Innovation and Geo-Expansion Lead to accelerate digital innovation across our global portfolio. This pivotal role will drive the use of agile methodologies— amongst others our MARCO methodology—

to rapidly ideate, prototype, and scale eCommerce-led innovations. You will work across geographies, brands, and functions to unlock growth through digitally native formats, consumer-centric solutions, and test-and-learn

execution models. This is a unique opportunity to lead the future of innovation in a fast-paced, consumer-first environment.

Main responsibilities:

• Lead the expansion of Big Pack solutions and SIOC (Shipped In Own Container) strategies, ensuring commercial and operational scalability.

• Partner with global and local brand teams to develop and execute "Next Level eCommerce Brand" innovations, with an emphasis on consumer relevance and digital RTM readiness.

• Accelerate Innovation Velocity: Champion the MARCO methodology across global teams to increase the speed and success rate of innovation.

• Co-build eCommerce innovation in China (through livestreaming a.o.), deploying localized strategies and methodologies to test and scale successful models.

• Provide hands-on geo-expansion suppor (including post launch) for key eCommerce markets

• Establish and maintain a monthly governance process focused on regulatory eCommerce opportunities and "First Next COMMERCIAL Next Step" execution alignment.

• Being the key POC for all GBs – making sure eComm strategy lands in their plans, especially during BSW

• Expertise in agile innovation frameworks such as MARCO or design thinking.

• Strong commercial acumen with a deep understanding of digital retail dynamics.

• Strategic thinking combined with hands-on execution.

• Exceptional stakeholder management and communication skills.

• Ability to navigate complex regulatory and operational environments.

• Bachelor's degree in Business, Marketing, Innovation, or a related field. A Master's degree is a plus.

• Fluent in English (spoken and written).

• Additional languages, especially Mandarin, are an asset given key market focuses.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.