Global Digital Campaign Expert - TALENT POOL

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La position

We are looking for YOU to join our TALENT POOL at our Roche Services & Solutions Center in Budapest!

The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

As a Global Digital Campaign Expert in the Digital Campaigns Chapter, you are central to global campaign content planning, creation, activation, and reuse. You establish and maintain key relationships with stakeholders across the global Pharma or Diagnostics networks, ensuring effective communication between brand and production teams.

Your strategic insight allows you to offer crucial recommendations on content development, co‑create omnichannel strategies, and drive content reuse across Roche. You leverage your knowledge of the Life Science industry to ensure global campaigns are strategically aligned and adaptable to evolving needs.

You coordinate production of assets to support the global product strategy, ensuring asset quality and brand consistency. You manage global campaign asset creation by preparing briefs, coordinating production, and validating with stakeholders. You track content adoption and localization through reports, and dashboards, ensuring that existing assets are effectively utilized.

Additionally, you forecast demand, schedule content creation and reuse, and manage global‑to‑local calendar mapping. You pilot new content services, ensuring high adoption and effective reuse. You oversee end‑to‑end campaign content production and serve as the main contact for global brand teams, creative teams and production teams, managing expectations and business discussions and ensuring timely, high‑quality delivery. You coordinate a team of Campaigns Delivery specialists, facilitate regular communication and monitor progress, ensuring their priorities are clear and processes are aligned.

The Opportunity

• Establish and maintain relationships with stakeholders across global Pharma or Diagnostics networks, ensuring effective communication between brand and production teams.
• Provide strategic recommendations on content development, co‑create omnichannel strategies, and drive content reuse across Roche.
• Utilize Life Science industry knowledge to ensure global campaigns are strategically aligned and adaptable to evolving needs.
• Coordinate production of assets to support the global product strategy, ensuring asset quality and brand consistency, and manage global campaign asset creation, including preparing briefs and validating with stakeholders.
• Track localization and adoption of content across affiliates, ensuring effective utilization of existing assets and oversee end‑to‑end campaign content production, serving as the main contact with global brand teams.
• Forecast demand, schedule content creation and reuse, and manage global‑to‑local content calendars, providing recommendations on KPIs and metrics across customer journey touchpoints.
• Support the Digital Campaigns Network by driving best practices, continuous improvement, feedback, and facilitating regular communication within a team of Digital Project delivery specialists to ensure priorities are clear and processes are aligned.

Who you are

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field; advanced degree preferred.
• Minimum of 8+ years of experience in global campaign content production, management, digital strategy, or related roles.
• Proven track record in building and maintaining strategic relationships with global stakeholders and engaging in high‑level discussions.
• Deep understanding of the Life Science industry, including regulatory and compliance aspects.
• Expertise in providing strategic recommendations on content development, omnichannel strategies, and content reuse.
• Strong analytical skills with experience in forecasting demand, managing content calendars, and tracking campaign performance.
• Exceptional communication, leadership skills, and ability to lead and adapt omnichannel campaigns to meet changing needs, managing expectations and coordinating with global teams and external agencies.

In exchange we provide you with

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & training, the possibility of international assignments, internal position changes and the chance to shape your own career.
• Excellent benefits: Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party.
• Flexibility: We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
• A global inclusive community , where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Roche est un employeur offrant l'équité en matière d'emploi.