Global Data and Analytics Manager

Position

Global Data & Analytics Manager

Company

Havas Media Group

Location

Paris, Global Scope

Reporting To

Global Client Officer

Job Summary

The Global Data & Analytics Manager will play a key role in our jeweller client global business (a recent win for HMG with expected global billings of €80m across 40+ countries). This role will support the Global business leadership team working very closely with the Global Digital Director and digital specialists. Providing essential management of digital campaign data collection, related attribution and analytics focus, this individual will be a key member of the Global team. Proven competency in data and analytics management will be important. Experience in the luxury sector is a benefit. You will spend about 90% of your time on this primary global client and 10% on other key global client business.

Mission

To bring data accountability and attribution advisory to the global client business while also committing a percentage of time to other global client relationships based in Paris.

To contribute to internal data & strategic excellence in the digital accountability arena by enhancing knowledge within the Havas teams and crucially with our key clients.

Main Responsibilities

• Create and deliver measurement frameworks that create meaningful business value.
• Work with a performance scoring methodology, aligning better understanding of consumer attitudes and perceptions.
• Work with senior Data & Analytics colleagues, applying techniques to capture and analyze digital data, including statistical techniques such as correlation, predictive, and regression.
• Deliver attribution modeling and be familiar with enterprise web analytics tools (e.g., Google Analytics Premium).
• Integrate multiple data sources such as ad-servers, rich media vendors, e‑commerce data, etc.
• Produce data extracts to provide automated granular reporting solutions in conjunction with senior colleagues.
• Collaborate and communicate with global client teams and local data insights managers to optimize use of global data sources and deliver consistency in operations.

Reporting & Analysis

• Drive reporting automation to increase time spent on analysis versus reporting.
• Craft insightful analysis that is actionable and drives a set of recommendations producing improvement.
• Recommend automated dashboards and marketing scorecards.
• Work with a variety of data such as competitive, buzz, ad‑serving, web analytics, planning, attitudinal data, etc.
• Consult and execute on combining data sets, developing databases and troubleshooting data integration and hygiene.

Digital Marketing Expertise & Teamwork

• Maintain ongoing knowledge and grow expertise around new ad‑serving, targeting and data management technologies.
• Assess emerging media related to measurement.
• Educate internal teams and clients about all issues related to digital data and marketing measurement.
• Coordinate with internal client teams, departments, partner agencies, clients and vendors.

Reputation

• Help identify (and create) opportunities for external PR among industry, clients and prospects.

Characteristics of a Successful Candidate

• Prior experience from a data & analytics position, ideally with agency‑side or luxury experience.
• Working knowledge of digital marketing technologies.
• Ad operations/trafficking experience would be an advantage.
• Experience dealing with large datasets in varied formats.
• Experience in consumer/market research data generated by tools used in media planning – including 1st and 2nd party data.
• Understanding of digital attribution and its application in media planning.
• Experience in using data generated by tools used in digital advertising (3rd party).
• Practice in visualizing data in an original and effective way.

Education & Languages

Education

Bachelor or Master’s degree in a relevant subject.

Previous Experience

3-4 years professional experience in a relevant field.

Language Skills

English: Excellent, Good, Fair, Preferable, Not Required.

French: Excellent, Good, Fair, Preferable, Not Required.

Key Competencies

• Worked in a data & analytics role in an agency for at least 3-4 years.
• Experience in media, with a working knowledge of the digital and data (incl attribution) arena.
• Developed an understanding of communication strategy and planning across all media.
• Familiar with media research and data tools, data collection (incl 3rd party sources) and knowledge of how these should be applied in planning media strategically and analytically.
• Regular client contact and ability to operate at ease with senior colleagues and peers, developing and managing clients to establish strong working relationships.
• Good interpersonal, verbal and written communication skills and experience in preparing and delivering presentations to clients and internally.
• Passion and dependability for improving delivery of services with a commitment to quality, continuous improvement and development of best practice across network offices, leading by example where possible.
• Collaborative working style, promoting and generating cooperation to achieve collective outcomes and fostering development of a common company and team/client vision.