Global Customer Experience Data & Automation Lead

Title: Global Customer Experience Data & Automation Lead

Company: Ipsen Biopharmaceuticals Inc.

About Ipsen: Ipsen is a global biopharmaceutical company focused on transformative medicines across oncology, rare disease, and neuroscience.

SUMMARY OF THE POSITION

To own the data standards, measurement frameworks, and automation foundations that enable Ipsen to deliver scalable, compliant, and measurable customer experiences globally. This role is the structural backbone of Customer Experience data strategy — responsible for taxonomy, tagging, KPI harmonization, platform interoperability, and automation enablement across brands, channels, and markets.

MAIN RESPONSIBILITIES

• Strategy & Governance: Define the Customer Experience data and automation strategy, own the global roadmap, establish governance and guardrails, and ensure local flexibility.
• Data Foundations & Optimization: Own the framework for harmonized measurement, maintain data foundations, drive performance and operational metrics, and support marketing mix modeling and advanced analytics.
• Automation & Platform Enablement: Define automation principles, improve interoperability across CRM, automation, web, analytics, DAM, and related systems, and partner with platform, product, and IT teams to translate business needs into scalable automation.
• Cross‑Functional & Cross‑Regional Orchestration: Partner with brands, medical, market access, analytics, IT, compliance, and regional/local teams to align priorities, provide global frameworks, and ensure models are practical, scalable, and adaptable.
• Adoption, Continuous Improvement & Influence: Drive adoption of new frameworks, establish continuous improvement loops, and influence across a matrixed organization.

KNOWLEDGE & EXPERIENCE (essential)

• 10–14+ years in pharma/biotech digital, data, marketing operations, or commercial enablement roles with significant global or regional matrixed experience.
• Strong experience in marketing data strategy, KPI definition, taxonomy / metadata governance, content operations, and cross‑platform enablement.
• In‑depth understanding of scaled automation enablers and data readiness, trigger/event design, audience logic, and compliant automation in regulated environments.
• Hands‑on martech knowledge: CRM/CLM (e.g., Veeva), marketing automation, DAM/CMS, web analytics, BI, and data platforms.
• Ability to translate technical complexity into clear business decisions and influence cross‑functional stakeholders.
• Experience in performance measurement, attribution, experimentation, dashboard design, or marketing mix modeling.

KNOWLEDGE & EXPERIENCE (preferred)

• Content intelligence / AI‑enabled content systems, interoperability design, data product thinking, global KPI harmonization, and omnichannel transformation support.
• Commercial data strategy or omnichannel transformation programs in pharma.
• Deep understanding of MLR/PRC constraints, privacy/consent requirements, and compliant personalization.

EDUCATION & CERTIFICATIONS (essential)

• Bachelor’s degree in Marketing, Digital, Analytics, Data, Life Sciences or related field.

EDUCATION & CERTIFICATIONS (preferred)

• Advanced degree (MBA, Analytics, Data, or Life Sciences).

LANGUAGES (essential)

• English.

LANGUAGES (preferred)

• French and/or Spanish.

EEO/DEI STATEMENT

We are committed to creating a workplace where everyone feels heard, valued, and supported. We embrace diverse perspectives and strive for inclusion and equal opportunity. We value different viewpoints and empower employees to give their best.