Global CRM Business Analyst Expert

Global CRM Business Analyst Expert

About the Role

Within the CRM Solution team, you act as a key expert reference on Salesforce Sales Cloud and CRM Analytics (Tableau CRM), working closely with both business and IT teams.

You are responsible for structuring complex business needs , designing robust functional solutions , and ensuring the quality of CRM and analytics solutions deployed across an international scope .

The role combines CRM functional expertise, data understanding, and cross-functional coordination , within a fast-evolving international environment.

Key Responsibilities

• Gather, analyze and challenge business requirements from Sales, Marketing and Business Development teams
• Translate business needs into detailed functional specifications, user stories and acceptance criteria
• Model and optimize CRM processes within Salesforce Sales Cloud
• Collaborate with IT, CRM BPO and development teams, and contribute to the backlog and release prioritization
• Prepare and lead functional testing and UAT phases , and support go-live activities
• Design, maintain and enhance CRM Analytics (Tableau CRM) dashboards
• Ensure data quality, consistency and reliability across CRM and reporting environments
• Contribute to the continuous improvement of CRM usage and tool performance
• Act as a functional referent for CRM Analytics and support team upskilling

Candidate Profile

• Minimum 5 years of experience as a CRM Business Analyst or Salesforce Consultant , ideally in an international environment
• Strong hands-on expertise in Salesforce Sales Cloud (advanced functional level expected)
• Proven experience with CRM Analytics / Tableau CRM (dashboarding, data modelling, reporting)
• Good understanding of CRM data models, data flows and system integrations
• Experience working in Agile environments with cross-functional IT/business teams
• Ability to structure, challenge and formalize complex requirements
• Strong communication skills with both business and technical stakeholders
• Autonomous, structured, and delivery-oriented mindset
• Fluent English is mandatory

Nice to have:

• Experience in large-scale CRM transformation programs
• Salesforce certifications