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Global Corporate Consumer Insights Manager - 6months CDD

CLICHY, 92
il y a 1 jour

Mission Description: Global Corporate Consumer Insights Manager

Timing: from July to December 2026

Key Responsibilities

  • Lead the end-to-end management of the Global Usage Tracker program (quantitative study on product usage, done in 29 countries). This includes operational coordination with agency.
  • Oversee the deliverable process (including dashboard usability).
  • Lead the release across L’Oreal entities and animate the L’Oreal CMI community around the good use of results.
  • Pioneer the use of L'OréalGPT Companion to provide automated, real-time support and training for global users.
  • Coordinate deep dives into specific countries/categories and communicate best practices.
  • Pilot possible evolution of the program through proofs of concept of new methodologies.

B. GenAI for CMI Champion

  • Framework with external agencies: work with key global agencies on the "Pilot & Scale" framework to evaluate upcoming AI-driven research solutions.
  • Risk & Quality Assessment of new solutions: update criteria to assess the reliability of AI-generated insights.
  • Innovation Benchmarking: test and encourage tests across the organization, for new agency-led AI tools.
  • Leading AI CMI Squad: coordinating AI initiatives among CMI community and sharing best practices.
  • Community engagement: engaging and motivating CMI teams globally to discover and try the new AI tools via dedicated events and regular best‑practice sharing across AI enthusiasts.

C. AI-Powered Consumer Journey Insights

  • GenAI Touchpoint Study: design, coordinate with country, and lead a global initiative (in collaboration with Global CDMO, SEO, and e-commerce teams) to measure the impact of LLMs on the consumer journey, and how AI tools are augmenting traditional search and discovery.

Required Profile & Skills

  • At least 10 years of CMI experience in a similar role.
  • Mastering CMI hard skills / innovation-oriented mindset: advanced knowledge of both quantitative and qualitative methodologies, with a track record of applying AI to research.
  • Forward-thinking on AI development: ability to bring new AI developments popping in the insights industry into actionable business recommendations.
  • Operational management on large-scale program: high proficiency in managing large-scale global program.
  • Strong collaboration mindset: proven ability to work in a wide ecosystem across many entities on shared roadmaps.
  • Languages: Full professional proficiency in English / French is a plus.
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Entreprise
L'oreal Usa
Plateforme de publication
WHATJOBS
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