Global Brand Strategy Lead, Allegra

Global Brand Strategy Lead

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Global Brand Strategy Lead, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job

The Global Brand Strategy Lead contributes to the long-term strategic direction and drives short and mid-term executional excellence to grow Allegra brand share and volume in global allergy including driving content creation strategy for the different target audiences and channels and executional direction and playbooks for markets to adopt and win. Lead initiatives that advance our brands and strengthen our reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Put purpose into practice — embedding sustainability, access and social impact into every decision. Model the challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main responsibilities

• Defines brand equity, brand positioning and long-term strategic plan, leveraging inputs from Insights and ZBLs on consumer & shopper insights, demand analysis, competitive intel., content strategy, financial results, innovation pipeline, etc
• Defines brand assets (logos, typography, taglines, etc.)
• Defines with the GBGM the brand campaign strategy (timing, positioning, budget)
• Leads a cross-functional dialogue to get alignment on the brand strategy by developing respective functional tactical plans meeting the strategic imperatives of the brand
• Is the focal point of contact responsible for A&P allocation and follow-up of the brand global budget
• Reviews and make recommendations to optimize marketing and business development strategies based on MMM learnings
• Leads the content creation and orchestrate the global brand team to provide an E2E experience plan including Go Big on Social
• Lead, develop, implement a portfolio support model, including but not restricted to media, A&P that can help achieve brand vision and bring to life new brand architecture and develops playbooks for markets to adopt
• Tracks monthly brand performance (actuals & KPIs, on marketing & financials aspects) and support Global GM & Zone leads to achieve objectives on market share, sales volume growth, brand equity, and brand health
• Build strong, strategic partnerships with global creative and media agencies, as well as with Innovation and HCP leads, Shopper and XP planning across the brand
• Actively mentors and provides input to Global Brand Lead

About You

Education Graduate degree in Marketing, Management degree/MBA (preferable)

Languages

Fluency in English in a professional context spoken and written is a must.

Skills & Competencies

You are a highly strategic and well-rounded marketer with a strong blend of business acumen, brand expertise, and commercial understanding. You have a proven ability to develop compelling communication platforms and creative strategies that drive brand growth and business performance with a Global mindset. You excel at managing external agencies and cross-functional stakeholders, building strong partnerships and delivering results through influence rather than direct authority. Your ability to navigate complex environments, prioritize effectively, and make sound decisions enables you to drive initiatives forward with confidence. You bring a solid understanding of commercial and marketing fundamentals, for end-to-end brand planning and long-range forecasting, to delivery of broader business objectives. Equally comfortable in strategic discussions and executive presentations, you possess the gravitas, presence, and communication skills required to engage and influence senior stakeholders and drive strategic alignment across markets. You have demonstrated global perspective with multi market experience. A confident presenter and persuasive communicator, you are passionate about shaping brand and business strategy while inspiring others around a shared vision.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at