Global Advocacy & Social Strategist
About SAMY
We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture,and build real connections at the speed the world moves.
Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.
We are Path Finders: curious, ambitious, and never afraid to challenge what’s next.
We don't play it safe. We build what's next.
Link instagram, tiktok, cultura.
Role Mission
As a Global Advocacy & Social Strategist at SAMY, you’ll lead the development of Social Advocacy strategies across Social, Influencer Marketing and Social Commerce, helping global brands strengthen their influence, relevance and impact.
You’ll connect data, insights, creativity and emerging trends to develop innovative strategies, working closely with clients and multidisciplinary teams to turn social opportunities into measurable business impact.
New project coming!
Join the team behind one of the world's most iconic beauty portfolios and help define how global brands win in today's creator economy.
Beauty is one of the fastest-moving and most influential industries in the world. Trends are born overnight, creators shape consumer behaviour, and communities decide what products become tomorrow's icons. Working on this account means having a front-row seat to everything happening across social, culture, creators and innovation.
At SAMY, you'll help global beauty brands stay ahead of what's next. You'll turn cultural shifts into strategy, identify the creators driving conversations, and build advocacy programmes that connect brands with millions of people in authentic ways.
You’ll work at the intersection of social, culture, AI, technology and creativity, where every day brings new trends, new platforms and new opportunities to shape the future of beauty marketing.
If you're passionate about creators, obsessed with culture and excited by the idea of working on one of the most prestigious global beauty accounts in the industry, we'd love to meet you.
Key responsibilities
Develop and lead global Social Advocacy strategies across Social, Influencer Marketing, and Social Commerce, ensuring alignment with brand and business objectives.
Define data-driven performance frameworks, KPIs, and measurement approaches to evaluate the impact of Social Advocacy initiatives and identify opportunities for optimization.
Identify emerging trends, platforms, creator ecosystems, and content formats, translating them into innovative strategies that increase influence, share of voice, engagement, and commercial impact.
Develop strategic recommendations and action plans for clients, working closely with internal teams, agencies, creators, platforms, and other external partners.
Partner with Account Directors and cross-functional teams to identify growth opportunities and translate business challenges into impactful Social Advocacy solutions.
Integrate strategy and creativity across the Group's brands, ensuring that social and advocacy strategies