General Manager

Located in the heart of Lille, the Museum of Illusions offers an immersive experience where science, art, and entertainment come together. Through interactive exhibits, spectacular optical illusions, and spaces designed to amaze visitors of all ages, the museum welcomes tens of thousands of guests each year, including families, tourists, school groups, and corporate visitors.

Museum of Illusions is the world's largest and fastest-growing museum chain with 70 locations in 27 countries, and big plans for further expansion. Our original concept was launched in 2015 and quickly became a recognizable global brand and leading attraction in each city where it was launched.

As part of our continued growth, we are looking for our next General Manager to lead the museum's operations and drive its ongoing success.

Your Mission:

Reporting directly to Group Management, you will be responsible for the overall performance of the museum. Acting as the leader of your location, you will oversee all operational, commercial, and financial activities to ensure sustainable growth, deliver an outstanding visitor experience, and achieve business and profitability objectives. You will also lead and develop the local team, represent the Museum of Illusions within the local community, and actively contribute to strengthening the museum's presence and reputation in the region.

Key Responsibilities

• Lead, coach, and develop a team of approximately ten employees.
• Recruit, onboard, and train new team members.
• Foster a culture of performance, engagement, and exceptional visitor service.
• Oversee all museum operations to drive revenue growth and profitability.
• Develop, implement, and monitor annual and quarterly business plans.
• Manage the museum budget and monitor financial performance, including P&L responsibility.
• Coordinate commercial and marketing initiatives in collaboration with the corporate teams.
• Ensure an exceptional visitor experience by maintaining the highest standards of service and hospitality.
• Optimize daily operations while ensuring compliance with company policies and procedures.
• Build and maintain partnerships with businesses, schools, cultural organizations, and local institutions.
• Represent the Museum of Illusions with media, business partners, and professional networks.
• Collaborate with other museums across the network to share best practices and contribute to innovation.
• Ensure compliance with all applicable legal and regulatory requirements.
• Provide regular business and operational reporting to Group Management.

Your Profile

You are a results-driven leader who inspires and motivates teams to achieve ambitious goals.

You bring:

• A Bachelor's or Master's degree (or equivalent) in Business Administration, Management, Marketing, Hospitality, or a related field.
• At least five years of experience in a senior management, operational leadership, or profit center management role.
• Proven success managing teams of at least ten employees.
• Strong financial management skills, including budgeting and P&L responsibility.
• Excellent interpersonal and communication skills.
• The ability to establish and maintain long-term partnerships with local businesses and institutions.
• Experience in the leisure, entertainment, hospitality, tourism, or visitor attraction industry is considered a strong advantage.

You are recognized for your:

• Leadership skills.
• Strong organizational abilities.
• Independence and proactive mindset.
• Analytical thinking and sound decision‑making.
• Energy, enthusiasm, and customer‑focused approach.
• Accountability and attention to detail.

Why Join Us?

By joining the Museum of Illusions, you will become part of a fast-growing international company that offers excellent career development opportunities. You will work in a dynamic, innovative, and creative environment where delivering an exceptional visitor experience is at the heart of everything we do. This is an exciting opportunity to contribute to the growth of a globally recognized brand while enjoying a high level of autonomy in leading your own museum. At the Museum of Illusions, we are committed to fostering an inclusive workplace where diversity is valued and everyone has equal opportunities.

We welcome applications from all qualified candidates regardless of race, ethnicity, gender, age, disability, religion, sexual orientation, gender identity, or any other characteristic protected by applicable law.

Museum of Illusions is the world's largest and fastest growing museum chain, with over 70 locations worldwide. We have welcomed over 20 million visitors globally since 2015! Museum of Illusions is a visual, sensory, and educational entertainment experience designed to engage your sense of wonder and shift your perspective through the science behind optical illustrations.

Museum of Illusions is a visual, sensory, and educational entertainment experience designed to engage your sense of wonder and shift your perspective through the science behind optical images.

Museum of Illusions is a visual sensory and educational entertainment experience designed to engage your sense of wonder and shift your perspective through the science behind optical concepts.

Museum of Illusions provides a visual, sensory, and educational entertainment experience designed to immerse your sense of wonder and shift your perspective via the science behind optical illustrations.

Museum of Illusions has brought together the best of science and art into an immersive experience that will delight visitors of all ages.

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Manifesto of dreams and wonders in the heart of an urban city, where every eye is invited to see.

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Muzej iluzija najveći je i najbrže rastući lanac muzeja na svijetu, s više od 70 lokacija diljem svijeta. Od 2015. godine ugostili smo više od 20 milijuna posjetitelja na globalnoj razini! Muzej iluzija pruža vizualno, osjetilno i edukativno iskustvo zabave osmišljeno kako bi potaknulo vašu znatiželju i promijenilo vašu perspektivu kroz znanost koja stoji iza optičkih iluzija. Naš je tim strastveno posvećen pružanju besprijekornog iskustva u kojem su gosti na prvom mjestu – od trenutka kada kupe ulaznicu pa sve do posljednjeg eksponata koji razgledaju. Naš korporativni tim pokretačka je snaga našeg kontinuiranog rasta, pružajući strategiju, podršku i inovacije koje osnažuju naše muzeje diljem svijeta. Pridružite nam se i pomozite oblikovati budućnost Muzeja iluzija, istovremeno ostvarujući značajan utjecaj u cijeloj našoj globalnoj organizaciji.