FWD - CDI - STRATEGIC PLANNING MANAGER - F/H
Who are we?
We believe in the power of brands. In the luxury sector, this power evolves with culture and, at best, should stay ahead of it, creating new rituals, new aesthetics, and new forms of desire.
Yet true iconic status relies on what endures: heritage, authenticity, and timelessness, rather than constant change.
This is where our work begins: preserving what matters while accelerating what comes next.
To bring this vision to life, we adopta holistic approach: everything is connected, and systems take precedence over silos. We decode global signals to build a comprehensive media strategy, powered by data and platforms that make activation and measurement smoother, more precise, and more responsive. Once these foundations are in place, imagination can take over and forge the media connections where desire begins.
When rigor meets boldness, whether in craftsmanship or in media, anything becomes possible.
The role
We are looking for aStrategy Manager to join our Strategy team and take ownership of the strategic work for one of our flagship accounts:a leading global beauty retailer .
You will bealmost fullydedicated to this account , working alongside the team that leads it and in close, day-to-day collaboration with the client. You will also work hand in hand with ouractivation teams (traders, digital leads) ,sothe strategies you set must be genuinely actionable, not disconnected from how they are executed. Building trusted relationships, both with the client and across these teams, will be central to your success.
You will report directly to theHead of Strategy .
Your mission
Own and elevate the strategic thinking for a major beauty account: set the annual and campaign-level strategic direction, advise the client on the media topics shaping their category, and contribute to the team's thought leadership and R&D.
Yourresponsibilities
Buildannual strategic guidelines andcampaign strategies for the account that are clear, ambitious, anddirectlyactivatable by the teams who execute them.
Work hand in hand with the client account team and theactivation teams (traders, digital leads) to keep strategy and execution tightly connected.
Act as a trusted strategic advisor to the client on theemerging topics shaping the media landscape :the influence ecosystem and its evolvingrole in media campaign planning, social commerce andsocial search , retail media, the balance betweenbranding and performance ,growingrole of AI in consumer journey, etc.
Translate market, cultural, and consumer signals into clear creative and media angles.
Anchor strategy in businessobjectives: define the role of media against clearKPIs , and feed campaign learnings andeffectiveness back into the next planning cycle.
Contribute tothought leadership and R&D :trendsdecks, points of view, case studies, and post-campaign assessments.
Support competitive and sector monitoring across Beauty, Retail, Luxury, and adjacent categories.
Build compelling presentations, and confidently present and defend recommendations to the client.
Yourprofile
3 to 5 years of post-graduation experience in strategy / strategic planning, ideally within a media or communications agency, or on the brand/advertiser side.
A solid understanding of themedia ecosystem (paid, owned, and earned). Given the client is a retailer, adeeper grasp of the digital media ecosystem (social, commerce, retail media, performance)is a real asset.
Prior experience in thebeauty, retail, or luxury sectors is welcome but not required; what matters most is strong strategic thinking that transfers across categories.
Comfortable moving betweennumbers and narrative : rigorous with data, sharp with words, and a strong storyteller in your recommendations.
Curious about culture, consumers, and the forces reshaping communication.
Awarenessof theEuropean media context is valued.
Fluent English is essential (spoken and written):it is the team's working language day-to-day;a good levelof French is an asset for the local market.
Strong command ofPowerPoint and Excel ; familiaritywith research tools (e.g.GWI,IGI) iswelcome.
Excellent interpersonal, presentation, and writing skills, with an autonomous, collaborative, and solution-oriented mindset.
Contract&practicaldetails
Permanent contract (CDI) — full time
Puteaux, Havas Village (Metro Line 1, Esplanade de la Défense)