Freelance Head of Sales - France (All Genders)

Freelance Head of Sales - France (All Genders)

France - FL

Full-time

Freelancer

YOU & AHEAD

Greenfield. From the ground up. France is a true greenfield market for ahead. No listings. No distribution. No local sales structure. You'll build our retail presence from the very first conversations with the major buying groups through to scalable distribution across the market. The reality: French grocery retail is highly centralized. Carrefour, Leclerc, Intermarché, Casino and others make national decisions that determine success or failure. Your mission: establish ahead in French retail, build strong partnerships, and create the structures that will enable our growth in one of Europe's most important markets. You'll report directly to the Sales Director (Hamburg) and work closely with Trade Marketing, Key Account Management and Category Management.

YOUR TASKS

Retail & Key Account Development

Build and develop strategic relationships with national buying groups (including Carrefour, Leclerc, Intermarché, Casino)

Take ownership of listing negotiations, annual trade terms, conditions and distribution

Develop and scale long-term retail partnerships from first contact through to sustainable collaboration

Identify and develop relevant retail and drugstore channels, and build strategic partnerships with national and regional trade partners

Market Development & Go-to-Market

Analyze the French retail landscape and develop the go-to-market strategy for France

Define pricing positioning, assortment and channel strategy

Plan and execute local promotions and trade marketing activities

Conduct competitor monitoring and regular market reporting

Field Sales & Scaling

Build a local field sales structure -in-house or through external partners

Develop territory planning, KPIs and performance management structures

Select and manage merchandising/broker partners

Ensure distribution, shelf share and strong execution at point of sale

Business Ownership

Take full ownership of France business development, including P&L

Drive demand planning, forecasting and performance management

Collaborate closely with Marketing, Product, Operations and Sales

YOUR PROFILE

Several years of FMCG sales experience in France

Deep understanding of French grocery retail (centraizedl purchasing, trading terms, listings, promotions)

Experience building a market or a new category within a start-up or scale-up environment

A strong network within French retail, including buyers and category managers

An entrepreneurial mindset: you build structures rather than just manage them

Fluent French and very good English

WHAT MAKES YOUR PROFILE COMPLETE

Experience in the better-for-you, health food or confectionery segment

Experience in the parapharmacy/drugstore channel

Background in category management or shopper marketing

AND WHY AHEAD?

Working at ahead is more than just a job - it’s your opportunity to develop as a professional and as a person, while shaping the future of snacking. Our mission is to make low sugar the new standard, and we pour that ambition into every product we create. You’ll become part of a team where international talent, startup drive, real impact, and true ownership come together.

• Hypergrowth Environment: If you're looking for greenfield, creative freedom, and real impact, you're in the right place. We're a team that is scaling fast - with purpose
• Amazing Team: Young, international, ambitious - inspiring colleagues who collaborate, support each other, and genuinely enjoy working together
• Career Growth: Develop through cross-functional projects, structured feedback cycles, and a steep learning curve in a dynamic, high growth environment. We offer a fair, attractive salary with role-dependent bonus opportunities

For this role, you can work remotely from France. If this sounds like a good fit, we're excited to go ahead with you!

Disclaimer

ahead GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.