Founding SDR

First dedicated sales hire. Build the outbound motion from the ground up on top of a product that already sells itself - $3M ARR with zero outbound to date. This is a 50/50 cold call and email sequencing role focused on getting the right people into demos or onto the open-source product. Hit your number in year one and you write the playbook for the next SDR, hire them, and grow into leading the team.

What You'll Do

• Outbound, every day. ~50% cold calls, ~50% email sequencing. Target platform teams, DevOps leads, and engineering managers at companies already using Windmill's open-source or evaluating it against competitors.
• Book the right meetings. Success is a booked demo with the actual stakeholders, or a qualified team starting an OSS evaluation with a clear path to commercial. Volume matters, but quality of account and seniority of contact matter more.
• Build the top of funnel from zero. Account lists, sequences, call scripts, objection handling, qualification criteria - none of this exists yet. You'll build it.
• Run competitive displacement. Identify accounts where we have developer champions using Windmill OSS against competitors and work them top-down.
• Set up the CRM and reporting. Deal stages, pipeline hygiene, conversion metrics from cold touch to booked meeting to qualified opportunity.
• Close the feedback loop. What objections come up on cold calls, which messages land in sequences, which segments respond - bring it back to product and marketing.

Year one target

Bookings that convert to $1M+ in new ARR . Hit it, and the next chapter is hiring and leading the SDR team - writing the playbook, ramping the next hire, and growing into the function lead.

Who We're Looking For

• Devtool / developer platform background is essential. You've prospected to or worked closely with engineering teams. You understand what developers care about, what "open-core" means, and how PLG and outbound coexist.
• Comfortable on the phone. This is a real cold-call job, not LinkedIn-only outbound. Half your day is dials.
• Strong technical fluency. You can read our docs, hold a credible conversation with a platform engineer, and know when to bring in an SE versus handle it yourself.
• 1–4 years in SDR/BDR, sales, or developer relations with a commercial angle at a B2B SaaS or devtool company. Founding-SDR experience or being the first outbound hire somewhere is a strong signal.
• Experience prospecting into large enterprise (public companies, Fortune 500) is a big plus. Our target buyers sit at companies with serious compliance, procurement, and security requirements.
• Scrappy, autonomous, comfortable building from zero. This is a founding role, not seat #25 in a 50-person SDR org. No SDR manager, no enablement team, no pre-built sequences - you build it.
• US experience strongly preferred - American applicants or candidates with extensive experience selling into US companies. The vast majority of our pipeline is US-based, which means US hours on the phone.
• Fluent in English; French or German is a plus for European accounts.

Example projects in your first 3 months

• Build the outbound playbook targeting platform teams at mid-market and enterprise companies already running Windmill's open-source
• Run a focused competitive displacement campaign against incumbents at accounts where we have developer champions
• Set up the CRM, sequences, dashboards, and weekly pipeline reporting
• Book the first cohort of qualified demos that the founders close - learn the product and the buyer by feeding the top of the funnel

Offer details

• Location: France or US
• Compensation: base (location-dependent) + commission on booked meetings that convert to closed revenue
• Growth path: hit year-one target - hire and lead the next SDRs - grow into SDR team lead