FOUNDING MARKETING LEAD

About

At Steerlab, our mission is to empower Sales teams to win more deals. We do so by automating their response to RFPs, Security Questionnaires, and other vendor questionnaires with AI, turning days‑long answers into minutes that are factual, on‑brand, and ready to submit while uncovering insights that drive up win rates.

Job Description

Own qualified pipeline as your #1 KPI and build the growth & community engine that gets us there.

Demand and growth

• Own qualified pipeline generation as the number one marketing KPI, partnering with Sales on clear lead‑to‑pipeline‑to‑revenue targets
• Design and run multi‑channel demand programs (LinkedIn and Google ads, content, events) that convert top‑of‑funnel awareness into real opportunities
• Track marketing ROI across channels and double down on what works

Community and events

• Own an annual events strategy with clear investment and ROI expectations
• Launch and scale hosted formats (dinners, customer roundtables, workshop series) and own our conference presence end to end: contracting, booth, logistics, on‑site, and follow‑up
• Build the targeting and outreach process with Sales that places the right people in the room and turns all of it into repeatable playbooks so the program scales

Content and brand

• Own Steerlab's content end to end: post several times a week on LinkedIn with product updates, spotlights, newsletters, and short videos
• Create product guides and blog posts, optimized for SEO and GEO, and get them cited by AI answer engines wherever possible
• Oversee brand, launches, and messaging with a growth lens so every activity ties back to pipeline

Preferred Experience

• 3+ years in B2B fast‑moving startup marketing with a proven track record selling to Enterprise and upper mid‑market, running autonomously from strategy to execution
• Player‑coach: set the plan and ship the work yourself
• AI‑native operator: use LLMs daily and build with them
• Natural gatherer: build relationships that attract founders, roundtables, or conferences
• Demand operator: comfortable across paid (LinkedIn, Google), SEO/GEO, content, and events, tying all to pipeline
• Strong on stakeholders and influence: work effectively across Product, Sales, and CS, bring business acumen to drive strategy, and manage agencies and freelancers as needed
• Clear, concise writer: write in a startup‑friendly voice, moving easily between technical and thought‑leadership content in excellent English
• Creative, organized, scrappy, and biased toward action
• Automation chops: at ease with marketing ops, sequences, attribution, and simple workflows in tools like Claude, n8n, etc.

What’s in it for you?

• Be the first growth and marketing hire and define how Steerlab grows from day one
• Work directly with the founders and daily with Sales, Product, and Engineering
• Direct impact on revenue: qualified pipeline is the scoreboard, and it’s yours
• Real ownership, high trust and room to experiment

Hiring process

• Intro call (20–30 min): background, how you work, and role context. Mutual fit check.
• Practical working session (60–90 min): short case (demand program + event concept with distribution and pipeline plan). We care how you think and execute.
• Final conversation and culture fit (30 min): align on ways of working, ownership, values, plus references.
• Offer: if it’s a match, we move fast.

Additional Information

• Contract Type: Full‑Time
• Location: Paris
• Experience: > 3 years
• Occasional remote authorized