Founding Brand & Marketing Lead

Raison is on a mission to provide humans with better skills so they can feel confident and have more opportunities in the AI era. We use AI agents to reimagine how learners learn, how instructors teach, and how institutions operate, replacing rigid, one-size-fits-all courseware with adaptive, intelligent experiences.

We recently raised our pre-seed round with a top French VC and high-profile Business Angels, and signed pilots with blue-chip European customers in Higher Education (ESSEC, ESCP, UAX) and Online Training (Myria Education).

We are looking for a Founding Brand & Marketing Lead — a creative, strategic thinker who will define how Raison looks, sounds, and shows up in the world. You will own brand identity, content, and demand generation from day one, and transform Raison into a brand that learners of any age, country and background will truly love.

Tasks

Brand & Narrative:

Define and evolve Raison's brand identity: voice, visual language, positioning, and editorial direction.

Craft the founding narrative: why agentic learning matters, why now, and why Raison.

Ensure brand consistency across every touchpoint: website, product, social, sales materials, investor materials, and events.

Translate complex AI and pedagogy concepts into clear, compelling language for non-technical decision-makers.

Content & Thought Leadership:

Build and run Raison's content engine: blog posts, case studies, white-papers, newsletters, and social media.

Position the founders and the company as thought leaders at the intersection of AI and education.

Develop content strategies tailored to different audiences: provosts, heads of digital learning, instructional designers, corporate leaders.

Identify and pitch speaking opportunities, media placements, and co-branded content with partners.

Demand Generation & Growth:

Design and execute inbound marketing cam