Footwear Product Merchandising Manager Women's (F/H)

Footwear Product Merchandising Manager Women's (F/H)

About the role

The Product Merchandising Manager Women's supports the creation of profitable line plans and assortments through strong execution, insight-driven planning, and seasonal process management. This role bridges consumer, product, and marketplace needs, ensuring consistency between global direction and local execution.

They own key franchises, collection pillar(s), price zones, acting as the day-to-day link between product creation, design, costing, and sales teams.

Responsibilities

• Seasonal Line Planning & Execution
  • Support the Director/Senior Manager in building the seasonal line plan & assortments across Women's categories.
  • Manage SKU health, carryover strategy, and pricing alignment.
  • Coordinate adoption and productivity tracking across regions.
• Product Creation & Range Management
  • Translate briefs into actionable range frameworks with Design and Development.
  • Manage updates, milestones, and deliverables for product readiness.
  • Track performance and identify in-season opportunities or risks.
• Go-to-Market Readiness
  • Partner with Marketing and Sales to ensure stories, assortments, and visuals are market-ready.
• Cross-Functional Coordination
  • Serve as a hub between Design, Development, and Commercial for key deliverables.

Profile

• 8-10 years' experience in product merchandising, ideally within footwear.
• Strong analytical and organizational skills.
• Knowledge of merchandising frameworks and financial KPIs.
• Consumer and trend sensitivity; able to translate insights into product actions.
• Comfortable working cross-functionally and presenting to leadership.
• Fluent in English; French a plus.

Equal opportunities

At Lacoste, we are committed to making equal opportunities a reality. Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents. We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.

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