Footwear Designer - New Creations – Men’s

Footwear Designer - New Creations – Men’s

Footwear Designer - New Creations – Men’s

About the role

The Footwear DesignMen’s– New Creations plays a key role in shaping the future of Lacoste Men’s Footwear by creating original, culturallyrelevantand commerciallyviablefootwear concepts at the intersection of sport,lifestyleand fashion.

Reporting into the Head of DesignMen’s & Energy, this roleis responsible forend-to-end design ownership of new creationsfrom consumer insight and concept through execution, developmentalignmentand seasonal delivery.

This role requires a designer who is both highly creative and operationally strong, capable of translating brand DNA into modern footwear propositions while collaborating seamlessly across Product Management,Developmentand Innovation.

KEY RESPONSIBILITIES

1. Design & Creative Ownership

Own thedesign creationof new footwear styles within theMen’scategory, from early concept through final execution.

Translate Lacoste’s brand codes into distinctive footwear expressions.

Developstrong designnarratives, storytelling and product rationale aligned with category and range strategies.

Deliver high-quality sketches, renderings, concepts that clearly communicate design intent.

Ensure consistency of design language while pushing innovation,newnessand cultural relevance.

2. Consumer, Culture & Market Insight

Conduct continuous research into consumer behavior, sport & lifestyle culture, competitors,materialsand construction trends.

Translate insights into clear creative opportunities for new silhouettes,toolingor material expressions.

Build compelling mood boards, consumer profiles and concept presentations that inspire cross-functional teams.

3. Product Development & Execution

Create andmaintaindetailed upper and tooling tech packs, blueprints and 3D modelswhere needed.

Partner closely with Footwear Development to ensure design intent is preserved through development and production.

Proactively solve design-to-manufacturing challenges whilemaintainingquality,costand timing targets.

Manage multiple projects simultaneously whiledelivering againstseasonal calendars and milestones.

Participate in development and factory trips asrequired.

4. Cross-Functional Collaboration

Work daily with Product Line Management, Development, Innovation,Materialsand Marketing.

Contribute strongly to design reviews,rangepresentationsand milestone meetings.

Present product concepts with clarity,convictionand adaptability to different audiences.

Ensure alignment between categories and contribute to a cohesive footwear portfolio.

Profile

• Good designexperience and understanding of footwear constructions and processes.
• A strong knowledge of sneaker, fashionand orperformance footwear.
• A strong skillset in building detailed tech packs andblue prints.
• To be driven, focused and comfortable working with minimal supervision.
• The ability to work to strict and short deadlines without compromising quality of work output.
• The availability to travel twice a year for up to two weeks per trip.

Equal opportunities

At Lacoste, we are committed to making equal opportunities a reality.Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents.We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.

Footwear Designer - New Creations – Men’s