Field Marketing Manager

Chez Sis ID, an Eftsure company , nous aidons les entreprises à sécuriser et fiabiliser leurs processus de paiement, grâce à une plateforme technologique innovante. Notre mission : protéger les entreprises des fraudes, simplifier la vérification fournisseurs et permettre aux organisations de travailler en toute confiance.

As a Field Marketing Manager , you play a central role in accelerating our growth. You oversee all field marketing actions, align Sales & Marketing, optimize pipeline generation, and amplify our presence in the market as well as within our partner ecosystem. You manage part of the Marketing team (Growth & Events) and contribute in a structuring way to the execution of the global marketing plan.

Location: Lyon

Contract: CDI - Temps complet 37h

Salary: 50‑55k

Vos Missions Au Quotidien

• Génération de leads & construction du pipeline
  • Coordonner les campagnes d’acquisition et de nurturing (ABM, campagnes ciblées, retargeting, contenus personnalisés).
  • Définir les priorités terrain et les actions d’activation qui génèrent du lead qualitativement (MQL/SQL), en cohérence avec les objectifs commerciaux.
  • Suivre et analyser les KPIs : volume, conversion, influence pipeline, coût par lead/opportunité.
  • Identifier des opportunités terrain (événements, clubs finance/achats, partenaires régionaux, réseaux DAF & Trésoriers).
• Management & pilotage d’équipe
  • Encadrer et développer le travail du/de la Growth Marketer Junior et de l’Event Manager Alternant.
  • Challenger les stratégies d’acquisition, segmentations, messages, tests A/B.
  • Superviser l’exécution de tous les événements : salons, conférences, webinars experts, actions partenaires.
  • Garantir une approche data‑driven, orientée performance & ROI.
• Coordination Go‑To‑Market
  • Assurer la cohérence totale entre messages, personas, campagnes, séquences Sales et argumentaires.
  • Structurer et diffuser le plan marketing opérationnel destiné aux équipes commerciales (assets, kits, narratifs).
  • Faire le lien opérationnel entre Marketing, Sales, GTM et Alliances.
• Activation Partenaires & Alliances
  • Co‑construire campagnes, événements et actions de co‑branding avec l’équipe Partenariats.
  • Piloter la présence d’Eftsure dans les écosystèmes professionnels clés : clubs finance, conférences sectorielles, réseaux spécialisés.
• Analyse & optimisation continue
  • Évaluer les performances des actions terrain, campagnes et événements.
  • Mettre en place des rituels de reporting partagés Marketing / Sales / GTM.
  • Ajuster tactiques et plans pour améliorer qualité de leads, pipeline influencé et ROI.

Ce que nous recherchons

• Bac +3/5 en Marketing / Communication / Business.
• 4 à 6 ans d’expérience en marketing B2B, idéalement en SaaS ou fintech.
• Maîtrise solide des méthodes d’acquisition et de la construction pipeline.
• Excellente connaissance des outils marketing : HubSpot, Google Ads, LinkedIn Ads.
• Connaissance des organisations Sales/GTM et des écosystèmes partenaires.
• Anglais professionnel (C1).
• Leadership structurant, rigueur, organisation et priorisation.
• Forte orientation business & performance.
• Aisance relationnelle et capacité à fédérer en transverse.

Venir travailler chez Sis ID c'est…

• Des orientations claires et du soutien pour performer.
• Un environnement international et en croissance.
• 2 jours de télétravail/semaine (soumis à 2 mois d'ancienneté).
• 12 demi-journées de congés supplémentaires par an.

L’entreprise s’engage à respecter l’égalité de traitement et à promouvoir la diversité sous toutes ses formes.

At Sis ID, an Eftsure company , we help businesses secure and streamline their payment processes through an innovative technology platform. Our mission: protect companies from fraud, simplify vendor verification, and enable organizations to operate with confidence.

As a Field Marketing Manager , you play a central role in accelerating our growth. You oversee all field marketing actions, align Sales & Marketing, optimize pipeline generation, and amplify our presence in the market as well as within our partner ecosystem. You manage part of the Marketing team (Growth & Events) and contribute in a structuring way to the execution of the global marketing plan.

Location: Lyon

Contract: Permanent – Full time (37h)

Salary: 50–55k

Your Daily Missions

• Lead generation & pipeline building
  • Coordinate acquisition and nurturing campaigns (ABM, targeted campaigns, retargeting, personalized content).
  • Define field priorities and activation actions that generate high‑quality leads (MQL/SQL), aligned with commercial objectives.
  • Monitor and analyze KPIs: volume, conversion, pipeline influence, cost per lead/opportunity.
  • Identify field opportunities (events, finance/purchasing clubs, regional partners, CFO & Treasurer networks).
• Team Management & leadership
  • Supervise and develop the work of the Junior Growth Marketer and the Event Manager Apprentice.
  • Challenge acquisition strategies, segmentation, messaging, and A/B tests.
  • Oversee the execution of all events: trade shows, conferences, expert webinars, partner activities.
  • Ensure a data‑driven approach focused on performance & ROI.
• Go‑To‑Market coordination
  • Ensure full alignment between messages, personas, campaigns, Sales sequences, and value propositions.
  • Structure and disseminate the operational marketing plan to Sales teams (assets, kits, narratives).
  • Act as the operational link between Marketing, Sales, GTM, and Alliances.
• Partner & Alliances activation
  • Co‑develop campaigns, events, and co‑branding activities with the Partnerships team.
  • Lead Eftsure’s presence within key professional ecosystems: finance clubs, industry conferences, specialized networks.
• Continuous analysis & optimisation
  • Assess the performance of field actions, campaigns, and events.
  • Implement shared reporting rituals across Marketing / Sales / GTM.
  • Adjust tactics and plans to improve lead quality, influenced pipeline, and ROI.

What we are looking for

• Bachelor’s/Master’s degree (Bac +3/5) in Marketing / Communication / Business.
• 4 to 6 years of experience in B2B marketing, ideally in SaaS or fintech.
• Strong mastery of acquisition methods and pipeline building.
• Excellent knowledge of marketing tools: HubSpot, Google Ads, LinkedIn Ads.
• Understanding of Sales/GTM organizations and partner ecosystems.
• Professional English (C1).
• Structured leadership, rigor, organization, and prioritization.
• Strong business & performance orientation.
• Strong interpersonal skills and ability to work cross‑functionally.

Working at Sis ID means…

• Clear direction and support to help you perform.
• An international and fast‑growing environment.
• 2 days of remote work per week (after 2 months of seniority).
• 12 additional half‑days of leave per year.

The company is committed to ensuring equal treatment and promoting diversity in all its forms.