Field Marketing Lead

Responsibilities

• Build and grow Spiko's CFO community: Create a destination that CFOs genuinely want to be part of.
• Plan and execute events: Own the end-to-end production of exclusive lunches, breakfasts, roundtables, and networking events for prospects and clients. Handle logistics, guest curation, speaker selection, and post-event follow-ups.
• Launch and manage Spiko’s newsletter: Create a high-quality, recurring newsletter that delivers genuine value to CFOs, market insights, peer benchmarks, expert perspectives, to keep the community engaged between events.
• Capture customer testimonials: Identify happy clients, produce compelling case studies and testimonials (written and video), and integrate them into our marketing and sales materials.
• Produce content for our social channels and animate online forums: Write, coordinate, and publish content (articles, LinkedIn posts, video snippets, event recaps) that reinforces Spiko's thought leadership among finance decision-makers.
• Develop co-marketing opportunities: Identify and engage relevant partners (accounting firms, CFO networks, industry associations) to amplify community reach.
• Measure and optimize impact: Track community growth, event attendance, engagement metrics, and pipeline contribution. Use data to continuously improve formats, content, and outreach.

Requirements

• Community or event management experience: You have at least 3 years of experience building communities, organizing B2B events, or managing engagement programs, ideally targeting senior finance or C-level audiences.
• Outstanding communication and writing skills: You are an excellent writer and storyteller, capable of producing content that resonates with sophisticated, time-constrained professionals.
• Native-level fluency in French and excellent English.
• Strong organizational skills: You are rigorous and detail-oriented, able to manage multiple events and content deadlines simultaneously without dropping the ball.
• Entrepreneurial mindset: You are creative, proactive, and highly ambitious, driven to play a key role in building a global leader in financial services, fully embracing the dedication and challenges this entails.
• Autonomy: You are highly autonomous in managing the responsibilities of this role, reporting to the Head of Growth.
• Deep interest in financial services and enthusiasm for Spiko's mission.
• Willingness to travel: As Spiko expands across Europe, this role will involve regular travel to organize events in different markets. Expect roughly one trip per month as the community scales.