Field Marketing Lead

What You’ll Do

EMEA Pipeline Strategy & Regional GTM Execution

• Translate global campaign strategy into EMEA-focused marketing plans aligned to pipeline goals.
• Prioritize key markets (UK, France, Germany) and tailor execution based on regional dynamics.
• Partner with sales to align marketing to territory plans, target accounts, and pipeline gaps.
• Ensure strong alignment between regional execution and global GTM priorities.

Integrated Campaign Orchestration (Field + Digital + ABM)

• Execute multi-channel programs that combine:
  • In-person events and hosted experiences
  • Virtual programs and webinars
  • Account-based marketing (1:1, 1:few)
• Orchestrate campaigns across the full funnel — from awareness to deal acceleration.
• Ensure consistent, high-quality execution across all regional touch points.
• Work closely with EMEA sales leaders and SDR teams to:
  • Identify and prioritize target accounts
  • Support pipeline creation and progression
  • Act as a strategic partner to sales — not just a program executor.
  • Bring marketing into active deals to increase win rates and velocity.

Events & Field Programs

• Own the strategy and execution of EMEA field events, including:
  • First-party events and roadshows
  • Executive roundtables and VIP experiences
  • Industry conferences and sponsorships
  • Focus on quality of engagement and pipeline impact, not just attendance.

Partner & Ecosystem Marketing

• Collaborate with partners to deliver joint campaigns and co-marketing programs.
• Extend reach through partner ecosystems across key EMEA markets.
• Align partner activity to pipeline and strategic account priorities.

Localization & Market Insight

• Adapt global messaging and campaigns for regional relevance.
• Provide feedback to global teams on market trends, buyer behavior, and competitive signals.

Performance & Pipeline Accountability

• Own KPIs tied to pipeline creation, influence, and ROI.
• Track program performance and optimize based on what drives results.