Event & Digital Marketing Communications Manager

• Designs and implements audience acquisition strategies and tactical plans to develop the awareness of our conferences and the sales of tickets
• Manage on-site communications and liaise with the event team
• Support other teams in the promotion of the event by creating various communication toolkits
• Manage external vendors supporting the communications of events (photographers, designers, videographers, etc…)
• Manage Marketing Budgets
• Develop external partnerships to increase events visibility
• Report on efficacy and ROI of communication activities
• Ensure the visual identity of events are followed

Job Description

Key Responsibilities

Event Marketing

• Designs and implements audience acquisition strategies and tactical plans to develop the awareness of our conferences and the sales of tickets
• Analyse sales data to adapt marketing strategies accordingly
• Develop necessary digital content (emails, videos, social media content, executive summaries, etc…)
• Manage on-site communications and liaise with the event team
• Support other teams in the promotion of the event by creating various communication toolkits
• Manage external vendors supporting the communications of events (photographers, designers, videographers, etc…)
• Manage Marketing Budgets
• Develop external partnerships to increase events visibility
• Report on efficacy and ROI of communication activities
• Ensure the visual identity of events are followed

Digital Communications

• Maintain the corporate websites up-to-date and ensure its evolution (WordPress)
• Develop CRM strategies to support the acquisition of new members and maintain engagement of existing members (MailChimp, Salesforce)
• Support other members of the team to upskill when it comes to digital marketing

Requirements

Key Requirements

Hard Skills

• The successful candidate will work primarily in English; and should therefore be either a native/very fluent English speaker with excellent writing skills and at ease in French for internal communication.
• 5 to 7 years of experience in Event Marketing and digital communications in an international environment
• 5 years of experience producing digital content (email, social, web)
• Skilled project manager that know how to prioritise and plan timelines carefully, proactively and effectively communicate across project teams to advance milestones and manage competing priorities
• Exceptional communicator — clear, concise, and confident in both written and verbal interactions.
• Deep knowledge of Wordpress, CRM (Mailchimp & SalesForce), Adobe Suite, Google Suite, HTML

Soft Skills

• Results-oriented, self-motivated with a track record of delivering on commitments
• Must have a high attention to details, as our communications reach CEOs
• A strong team player with a collaborative mind set, proactive approach yet able to work autonomously
• Identifies new opportunities to positively challenge status quo and grow past results
• Can adapt to different type of stakeholders and different work cultures
• Strong presentation skills as well as personable demeanour with internal clients, departments and C-level key contacts.
• Strategic and critical thinker, able to align goals and initiatives with CGF’s mission and the broader business context of its members.
• Self-starter, skilled at prioritising competing objectives and delivering measurable outcomes
• Service-oriented, flexible, resourceful

Other

• Travel abroad for at least 3 weeks/year
• Experience in international environments
• Capacity to adapt to different political and diplomatic environment