European Sales Director/Manager（Toys）

1. 1. Regional Sales Strategy: Develop and execute the annual sales plan, channel distribution strategy, and revenue targets for key European markets (Spain, UK, Germany, Italy, etc.), taking full ownership of regional P&L.
2. 2. Channel Development & Management: Drive offline toy channel expansion across Europe, including chain retailers, department stores, specialty toy shops, and distributors. Build and maintain a high-quality customer network.
3. 3. Key Account Management: Deeply manage KA (Key Account) relationships through regular client visits, understanding customer needs and market dynamics, and driving partnership deepening and new product placements.
4. 4. Sales Forecasting & Order Management: Develop regional sales forecasts, monitor order execution progress, and coordinate with supply chain to ensure on-time delivery. Manage inventory levels to prevent stockouts or overstock.
5. 5. Trade Marketing Collaboration: Partner with the marketing team to develop regional trade marketing plans; organize and participate in major European toy fairs (e.g., Spielwarenmesse Nuremberg, Toy Fair London) to boost brand visibility and channel coverage.
6. 6. Market Intelligence & Competitive Analysis: Regularly produce European market analysis reports, tracking competitor activities, channel shifts, and consumer trends to inform product planning and pricing strategies.
7. 7. Cross-functional Collaboration: Work closely with Headquarters team,to ensure regional market needs are addressed promptly and effectively.

Qualifications

1. 1. Bachelor's degree or above in International Trade, Marketing, Business English, or related fields. Fluent English (both spoken and written). Proficiency in Spanish, German, French, or Italian is a strong plus.
2. 2. 5-10 years sales experience in the toy industry, with proven track record in European market channel development (Spain, UK, Germany, Italy, etc.). Experience in opening new markets from 0 to 1 is highly preferred.
3. 3. Deep understanding of European toy market channel structures, retail ecosystems, and industry regulations (e.g., EN71, CE certification). Existing relationships with European retailers and buyers is a strong advantage.
4. 4. Exceptional negotiation and cross-cultural communication skills, with the ability to independently conduct high-level client meetings and contract negotiations.
5. 5. Results-driven, highly resilient under pressure, willing to travel frequently within Europe. Entrepreneurial mindset with strong commercial acumen.
6. 6. Familiar with international trade processes (FOB/CIF/DAP terms), letter of credit (L/C) operations, and cross-border logistics arrangements.
7. 7. Location could be discussed.

Who we are

Alpha Group is one of the world's leading toy and entertainment companies, dedicated to creating innovative products, compelling content, and unforgettable play experiences for children and families around the globe. Through a portfolio of owned and licensed brands, Alpha combines storytelling, innovation, and consumer insights to bring engaging products to market across multiple categories.

Founded in 1993, Alpha Group has grown into a global organization with operations across North America, Europe, Asia, and Latin America. The company develops and markets toys, animation, consumer products, and entertainment properties enjoyed by millions of families worldwide.

Our portfolio includes globally recognized brands such as Super Wings, Infinity Nado, Sky Rover, Baby Trend , along with a growing pipeline of innovative products and entertainment-driven brands. As we continue to expand