European Brand Marketing Lead – Activation & Strategy

Profile

At Sephora, beauty is about feeling seen, valued, and empowered. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

With 56,000 employees in 35 countries, Sephora connects customers and beauty brands within the world’s most passionate beauty community. We offer a curation of nearly 500 brands, and our own label, Sephora Collection, with a diverse range of products.

This position is a temporary contract at least for 4 months.

Responsibilities

• Brand Activation Advisor – Establish and manage brand relationships for marketing topics, including online and offline activations, conversion-oriented digital projects and data sharing.
• Advise on brand investment in animations and budget monitoring.
• Develop and coordinate overall strategy for brand growth by defining a personalized activation roadmap with levers to improve performance across Sephora’s ecosystem in all European countries.
• Support Merchant team strategy and Offer priorities by building an adequate animation strategy for each brand.
• Lead external meetings with brands (negotiation, launches, business reviews, quarterly/monthly/bi-weekly meetings).
• Analyze brand performance elements to identify opportunities and share relevant data with partners.

• Animation Developer – Develop omnichannel and trade animations and deliver to countries according to plan.
• Lead the development of 360° supports with internal experts (creative, merchandising, ecommerce, CRM, social media, media, PR & training).
• Build activation toolboxes for different Sephora programs with brands and internal teams.
• Lead internal marketing meetings to ensure project execution and clear communication across teams.

• Country Advisor – Serve as the main marketing contact on brand activations and marketing category strategy for countries; support local teams on brand animation subjects.
• Ensure deployment of EU strategy across zones.

• Cross-Functional Marketing Lead – Build partnerships in a highly matrixed organization; define processes and ways of working; pilot business relationships with external partners.

• Manager – Manage and develop a talentful team of Brand Marketing Managers; oversee relationships with all brands within the category.

Qualifications

• Graduated from business school.
• 8 years project management experience in retail/digital marketing.
• Extremely strong ability to collaborate across teams in different countries and lead cross-functionally.
• Demonstrated ability to develop brand marketing strategies and strong relationships with brands.
• High-level problem solving and analytical skills, comfortable operating in ambiguity and a complex business.
• Strong leadership, verbal and written communication, presentation and negotiation skills in French and English.
• A deep passion for beauty.
• Proficiency in Excel and PowerPoint.

Additional Information

• Join us and belong to something beautiful.
• Sephora celebrates diversity and fosters an inclusive environment for everyone.