Europe Client Engagement Strategist

Job responsibilities

DIGITAL CLIENTELING DEVELOPMENT STRATEGY

• Define a 360 digital communication strategy
• Lead the newsletter localization project in Europe
• Coordinate newsletter campaigns for all sub-zones
• Create and monitor the newsletter and deliverable schedule (texts, images, etc.)
• Establish a drive-to-web communication strategy in line with the objectives of the e-commerce business unit
• Manage all ad hoc newsletter requests for collection launches across all universes, as well as boutique/pop-up/pop-in/in-store event openings and closings.
• Manage crisis communication campaigns Reporting and monitoring
• Analyze performance (tracking, customer behavior monitoring, etc.)
• Quarterly performance reporting across all channels (use of tools on the clienteling application, newsletter and e-commerce performance, etc.)

GIFTING STRATEGY

• Create and monitor the distribution schedule
• Work on client targets by gift typology
• Develop an Europe gifting investment plan based on this client targeting by zone and monitor the results
• Coordinate gift orders: order forms, deliveries, usage guidelines
• Monitor distribution tracking on the clienteling application
• Produce performance reports
• Analyze feedback to refine selection and guide the creative brief
• Competitor benchmark

CLIENTELING

• Weekly monitoring of clienteling action performance (campaigns, OTO, programs, etc.).
• Helping teams find concrete clienteling actions to implement and set data objectives.
• Develop specific targeting for each Europe campaign and provide complex targeting for market's specific needs

PRINT DISTRIBUTION STRATEGY

• Optimize the distribution process in direct link with the mailing operator
• Participate in the development of the mailing strategy for new clients.
• Set up and monitor the retroplanning of deliverables (4 magazines/year)
• Define targeting via a distribution algorithm in collaboration with the Adobe Campaign team
• Work with the boutique network to maintain an up-to-date boutique directory (monitoring openings, closings, seasonal boutiques, boutique identifiers, names of boutique directors, boutique addresses, etc.)
• Manage and coordinate inserts (BATs, translations, signatures of boutique directors, boutique QR codes, etc.) following all personalization and variable adaptation strategies from one issue to another
• Implement distribution strategies for third parties (hotels, luxury institutions, spas, etc.) ensuring performance monitoring
• Guarantee proper traceability of magazine distribution for reporting purposes Performance analysis and recommendations
• Provide performance reports (tracking, customer behavior monitoring, etc.)
• Monitor the budget and establish forecasts to optimize investment
• Define distribution strategies at the end of the cycle

Profile

• Min 3 years of experience
• Rigor and taste for retail operations
• Sense of priorities and responsibilities
• Team spirit and unifying
• Good interpersonal skills
• Strong Analytical skills
• Fluent in English