EU TikTok Shop Growth & Content Lead

MERIT is seeking a TikTok Shop Lead for EU+UK to grow the shop across Europe. You will own the strategy, oversee the product offer and shop health, and manage the calendar of mega sales, launches and seasonal moments in collaboration with European Country Managers and the D2C Director.

You will select content to amplify, manage the commissioned UGC program, build a local content library with rights, track performance, and turn insights into priorities.