Engineering Product Marketing Manager

Job Overview

The PMM focuses on communicating product value to the market and driving adoption while the PM focuses on building the right product together with the R&D team. She/He translates the Solution’s vision for the Solution’s portfolio.

Own the positioning and the Go‑to‑Market, i.e. the customer‑facing ‘why’.

Responsibilities

• Messaging & positioning: Craft clear, differentiated messages explaining the portfolio’s unique value.
• Go‑To‑Market strategy: Plan and execute product launches, marketing campaigns, and define success metrics.
• Sales enablement: Create tools and materials (collateral, presentations, training) that enable sales teams to sell effectively.
• Customer advocacy: Create content for campaigns and web, and develop case studies, testimonials, and references to establish market credibility.
• Market intelligence: Track competitors, market trends, and customer feedback to refine positioning, pricing, and messaging.
• Develop clear product positioning and messaging for key customer segments and use cases.
• Create concise internal frameworks and enablement materials used by Sales, Product, and Customer Success.
• Define and maintain ICPs, segmentation models, pain points, and buying committees.
• Provide supporting materials for Sales, Marketing, and partner teams.

GTM Planning

• Build and execute GTM plans for launches and always‑on marketing, including target segments, pricing/packaging inputs, channels, content plans, enablement, and KPIs.
• Deliver competitive briefs, battlecards, and market insights to support Sales and Product strategy.
• Maintain an up‑to‑date view of the market landscape.

Performance Dashboards & KPIs

• Define marketing KPIs, build dashboards, and analyze campaign performance to improve ROI and inform future initiatives.

Customer Advocacy & Content

• Produce customer‑facing and internal content such as demos, case studies, campaign assets, and release materials.
• Support the development of a scalable content and testimonial library.

Required Experience

• Degree in Engineering (structural or civil) is required. An additional degree in marketing is a plus.
• 5+ years of experience in engineering, ideally in multi‑disciplinary design firms. Experience in marketing is a big plus.
• Strong analytical skills and a track record of leveraging data to generate insights for marketing campaigns.
• Experience collaborating with international teams.
• Significant experience managing complex technical content from a business point of view.
• Analytical mindset and data‑driven.
• Fluent written and oral English; French a plus.
• Autonomy and clarity in communication.
• Facility to interact with staff, colleagues, cross‑functional teams.
• Creative and innovative thinking with ability to drive accelerated business growth.

Nice to Have

• Knowledge of subscription business and software companies.

Equal Opportunity

As a signatory of United Nations Women’s Empowerment Principles, Graitec is committed to equal opportunity and pay transparency.