[EN] Digital Product Manager - Clubs & Entities United Platform (B2B) - Wholesale

Digital Product Manager - Clubs & Entities United Platform (B2B) - Wholesale

Reason for Being

Decathlon is transforming into a Global Sport Brand, with Wholesale serving as a primary driver to reach new customers. As part of the Wholesale United team, we are building a first‑of‑its‑kind digital platform to support our "Clubs & Entities" ambitions. Your mission is to lead the web experience for the "autonomous" buying experience, moving from current B2C channels to a dedicated, scalable B2B ecosystem. You will define and deliver a high‑value digital journey that empowers professional users to interact with Decathlon with simplicity and speed.

1. Define and Drive the Club & Entities Web Strategy

• Co-construct the product vision with business and tech stakeholders to ensure alignment with Wholesale ambitions.
• Define short, medium, and long‑term delivery stages, focusing on the initial R0 pilot and subsequent rollouts.
• Carry out competitive benchmarks and market studies to position the platform effectively against best‑in‑class B2B actors.

2. Lead Product Discovery for Professional Personas

• Identify B2B personas and formalise the complete customer journey from awareness to delivery.
• Collaborate with UX/UI designers to drive discovery and design solutions.
• Validate solution hypotheses through user research and experimentation.

3. Ensure Scalable Delivery and Technical Convergence

• Prioritise the product backlog, integrating mandatory B2B features following set criteria.
• Coordinate with the B2B Commerce Platform (BCP) and Revamp teams to maximise the reuse or evolution of existing digital assets.
• Guarantee the quality and security of the product while managing the transition away from legacy systems.

4. Optimise Growth through Data‑Driven Insights

• Define and monitor key success indicators (OKRs) for the autonomous B2B web journey.
• Analyse user engagement paths to identify friction points and opportunities for continuous improvement.
• Track web performance and traffic trends to inform future product evolutions and service additions.
• Reporting to the Wholesale Digital Leader/Domain Director; interaction with Group and Lead Product Managers.
• Business Peers: Clubs & Entities Business Leaders, Key Account Managers, and B2B Country Leaders.
• Build Team: Direct collaboration with Software Engineers, Tech Leads, UX/UI Designers, Researchers, and QA.
• Cross‑Functional Partners: Coordination with United digital teams (BCP, Web, Instore, etc.).
• Business Growth: Increase in GMV (Gross Merchandise Value) and professional customer acquisition rate.
• User Experience: Improvement in professional NPS and user engagement/retention metrics.
• Operational Efficiency: Timely delivery of the R0/R1 roadmaps and successful technical migration from legacy assets.
• B2B Market Expertise: Strong understanding of professional customer needs and professional digital commerce standards.
• Analytical Thinking: Ability to structure a product strategy based on complex data and market research.
• Leadership & Collaboration: Proven ability to federate tech and business teams around a shared vision.
• Agile Proficiency: Mastery of backlog management, roadmap planning, and OKR methodology.
• Strategic Sense: Ability to balance immediate country needs with global, scalable technical architecture.

When you apply to a job on this site, the personal data contained in your application will be collected by Decathlon SE ("Controller"), located at 4 Boulevard de Mons 59650 Villeneuve d'Ascq. The data will be processed for the purposes of managing the Controller's recruitment activities and retained as long as necessary to evaluate the application, but for no longer than 2 years.

You have the right to request access to your personal data, to request rectification or erasure, and to restrict processing. You also have the right to data portability. You can request these rights by contacting the Controller.