[EN] Digital Product Manager - Clubs & Entities United Platform (B2B) - Wholesale

Digital Product Manager – Clubs & Entities United Platform (B2B)

Reason for Being

Decathlon is transforming into a Global Sport Brand, with Wholesale serving as a primary driver to reach new customers. As part of the Wholesale United team, we are building a first‑of‑its‑kind digital platform to support our "Clubs & Entities" ambitions. Your mission is to lead the web experience for the "autonomous" buying experience, moving from current B2C channels to a dedicated, scalable B2B ecosystem. You will define and deliver a high‑value digital journey that empowers professional users to interact with Decathlon with simplicity and speed.

Key Responsibilities

• Define and Drive the Club & Entities Web Strategy

  Goal: Establish a clear, value‑driven digital roadmap for the autonomous buying experience.

• Co‑construct the product vision with business and tech stakeholders

  Ensure alignment with Wholesale ambitions.

• Define short, medium, and long‑term delivery stages

  Focus on the initial R0 pilot and subsequent rollouts.

• Carry out competitive benchmarks and market studies

  Position the platform effectively against best‑in‑class B2B actors.

• Lead Product Discovery for Professional Personas

  Goal: Continuously ensure the digital experience matches the specific requirements of professional users.

• Identify B2B personas and formalise the complete customer journey

  From awareness to delivery.

• Collaborate with UX/UI designers to drive discovery and design solutions.
• Validate solution hypotheses through user research and experimentation.
• Ensure Scalable Delivery and Technical Convergence

  Goal: Manage a smooth, predictable, and qualitative rollout of the B2B United platform.

• Prioritise the product backlog

  Integrate mandatory B2B features following.

• Coordinate with BCP and Revamp teams to maximise reuse or evolution of existing digital assets.
• Guarantee quality and security of the product while managing the transition away from legacy systems.
• Optimise Growth through Data‑Driven Insights

  Goal: Understand and improve the product impact based on factual performance data.

• Define and monitor key success indicators (OKRs) for the autonomous B2B web journey.
• Analyse user engagement paths to identify friction points and opportunities for continuous improvement.
• Track web performance and traffic trends to inform future product evolutions and service additions.

Positioning & Interactions

• Management & Strategy: Reporting to the Wholesale Digital Leader/Domain Director; interaction with Group and Lead Product Managers.
• Business Peers: Clubs & Entities Business Leaders, Key Account Managers, and B2B Country Leaders (notably the NL pilot team).
• Build Team: Direct collaboration with Software Engineers, Tech Leads, UX/UI Designers, Researchers, and QA.
• Cross‑Functional Partners: Coordination with United digital teams (BCP, Web, Instore…)

Success Indicators (KPIs)

• Business Growth: Increase in GMV (Gross Merchandise Value) and professional customer acquisition rate.
• User Experience: Improvement in professional Net Promoter Score (NPS) and user engagement/retention metrics.
• Operational Efficiency: Timely delivery of the R0/R1 roadmaps and successful technical migration from legacy assets.

Profile Required

• B2B Market Expertise: Strong understanding of professional customer needs and professional digital commerce standards.
• Analytical Thinking: Ability to structure a product strategy based on complex data and market research.
• Leadership & Collaboration: Proven ability to federate tech and business teams around a shared vision.
• Agile Proficiency: Mastery of backlog management, roadmap planning, and OKR methodology.
• Strategic Sense: Ability to balance immediate country needs with global, scalable technical architecture.