Chargement en cours

EMEA eCommerce Marketing Director

LYON, 69
il y a 2 jours

Responsibilities

  • Spearhead the development and execution of regional eCommerce marketing strategy
  • Shape and execute the vision for eCommerce growth
  • Lead cross-functional teams and ensure marketing initiatives are aligned with global objectives and local market needs
  • Own the end‑to‑end content strategy, ensuring alignment with brand guidelines
  • Design seamless customer journeys and integrate SEO best practices
  • Orchestrate demand‑generation activities across different markets
  • Manage substantial budgets and monitor performance in real time
  • Act as the main point of contact with local marketing leaders
  • Support digital transformation and train team to ensure customer focus
  • Scrutinize market trends and instill a culture of continuous improvement

Requirements

  • 15+ years in Digital Commerce, eCommerce, or Omnichannel roles
  • Deep experience in digital content and retail media
  • Strong understanding of marketplace economics
  • Experience managing cross‑functional projects across tech, marketing, and operations
  • Strong analytical mindset and performance orientation
  • Experience in international, distributor‑heavy environments preferred
  • Leadership capabilities: combine digital expertise with commercial pragmatism, act and set an example for your team, be data‑driven but execution‑focused, able to balance global standardization and local flexibility, strong stakeholder management across regions
  • Must speak English fluently
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