Email Marketing Specialist

About Us

We started Nomad Internet because we believe that rural communities are special, but remote areas can be very challenging without access to reliable high–speed internet. If you have ever experienced living in a rural community, you can understand the struggles of poor internet quality. It can ruin your whole day to plan around the internet randomly “going out”. Rural communities need access to high‑speed internet just as much as urban folks do. They are often left out of the Internet conversation in America and expected to be okay with 2nd class service. The same internet that has been publicly funded over and over again without any improvements. We felt it was time for a change! Over the last four years, with the help of rural communities around the country, we are now one of the largest rural internet providers in the country. Nomad Internet provides the best wireless internet you can possibly experience. With our use of C‑band spectrum and the Nomad Omega, Air, and Raptor modems, most customers experience speeds between 100‑200 Mbps. The Nomad Air Travel option allows customers to take this internet anywhere they travel.

Job Description

This is a remote position. Nomad Internet is seeking an experienced Email Marketing Specialist to lead a robust campaign aimed at overhauling our email strategies. This role focuses on audience segmentation, personalized content creation, and spam resolution to enhance overall engagement and deliverability. The ideal candidate will possess a strong background in email marketing, with specific skills in list management and content personalization.

Responsibilities

• Audience Segmentation: Categorize our email list into targeted segments including RV Camping enthusiasts, Road Travelers, Affiliates, and existing Customers.
• Content Personalization: Develop and implement tailored content strategies to boost engagement, open rates, and click‑through rates for each segment.
• Spam Resolution: Identify and resolve issues causing our emails to land in spam folders; implement industry best practices such as SPF/DKIM/DMARC authentication.
• Performance Monitoring: Utilize analytics tools to track email campaign performance across various metrics like deliverability, open rates, and conversion rates.
• Optimization Strategies: Regularly refine email content and segmentation based on performance data and subscriber feedback. Conduct A/B testing on different elements such as subject lines and email formats.
• Reporting: Provide detailed daily and weekly reports on campaign performance, insights, and optimization efforts.

Requirements

• Proven experience in email marketing with a focus on segmentation, personalization, and deliverability.
• Strong understanding of email marketing systems and analytics tools.
• Experience with email best practices, including list hygiene and spam regulation compliance.
• Excellent analytical skills and ability to derive insights from data.
• Strong communication and project management skills.

Desirable Qualifications

• Background in digital marketing within the tech or telecommunications sectors.
• Creative and strategic thinking abilities.