Ecommerce Manager (France)

We are seeking a dynamic and experienced eCommerce Manager to lead and grow our digital business in FRANCE and BENELUX

This role is a key part of our B2C growth strategy and will focus on managing marketplace and direct-to-consumer (DTC) operations in the region.

The ideal candidate will be based in FRANCE and have a strong track record in eCommerce operations, particularly with Amazon, local marketplaces, and webshops.

This individual will report directly to the Head of eCommerce Europe (Europe) and will be responsible for developing and executing regional strategies aligned with broader company goals.

The ideal candidate will have deep expertise in:

• Amazon FBA and/or FBM operations, ideally across multiple markets
• Direct-to-consumer (DTC) sales via third-party marketplaces
• Managing B2C and B2B webshops
• Strong operational expertise in platform management, fulfillment strategy, and middleware integration.
• Using data and analytics tools to drive traffic, optimise conversion, and increase sales through content and merchandising.

KEY RESPONSIBILITIES

• Lead and execute the eCommerce strategy for FRANCE and BENELUX, across Amazon, local marketplaces, and DTC platforms.
• Define the go-to-market approach for digital platforms in the region, including market/customer prioritisation, fulfilment models (FBA/FBM), pricing architecture, product portfolio, and promotions.
• Manage and optimise performance on Amazon and other local marketplaces, ensuring alignment with regional sales targets.
• Launch and manage Sylvania webshops in key countries, overseeing all operational aspects including platform integration, customer experience, content, and fulfilment.
• Collaborate closely with product management, marketing, logistics, and IT to ensure operational readiness and consistent execution across platforms.
• Monitor and analyse key eCommerce metrics to optimise traffic, conversion, and sales performance.
• Develop and implement digital marketing campaigns (SEO/SEM, PPC, etc.) to drive regional growth.
• Serve as the primary point of contact for eCommerce-related matters in DACH and Eastern Europe, building strong relationships with internal stakeholders and external partners.
• Support budgeting, forecasting, and performance tracking for regional digital platforms.
• Work closely with the European eCommerce team and central product management organisation to address regional needs, ensure local market relevance, and drive commercial success.

PERSON SPECIFICATION AND BACKGROUND

• Bachelor's or Master's degree in Business, Marketing, Digital Commerce, or related field.
• 3-5 years of experience in eCommerce or digital operations, with a strong focus on Amazon and local marketplaces.
• Familiarity with eCommerce operations in France, Belgium and Netherlands, including fulfilment, tax, and regulatory aspects.
• Good working knowledge of middleware and integration tools (e.g. Linnworks, PlentyMarkets)
• Strong analytical skills and comfort with eCommerce KPIs, analytics platforms, and reporting.
• Fluent in French and English; proficiency in Dutch is highly desirable.
• Experience working in a matrixed, multinational organisation is a plus.
• Self-starter with a hands-on mentality and a passion for digital growth.
• Experience in lighting, smart products or consumer electronics is a strong advantage.

ADDITIONAL INFORMATION

• You combine vision with hands-on drive – thinking big, acting fast, and owning outcomes
• Hybrid working possible – must be based in France with travel across the region.
• You inspire teams, challenge the status quo, and bring clarity and focus to complex challenges
• Excellent working environment with home office possibilities