E-Commerce Marketing Specialist – France & UK

E-Commerce Marketing Specialist – France & UK

Job Description

About the role

Reporting to the E-Commerce Director, you lead the e-commerce marketing strategy for our brands across France and the United Kingdom.

At the intersection of marketing, commercial, and digital, you are the marketing lead within the team: you set the standards, coordinate stakeholders, and ensure flawless execution across all online touchpoints.

You work closely with marketing and commercial teams, retail partners, and agencies.

Define the e-commerce shopper strategy and digital presence standards for our brands across retailer platforms (France & UK)

Bring the e-commerce dimension into every step of the CPP (Commercial Planning Process) to guide commercial teams

Lead retailer meetings on e-merchandising and provide recommendations to improve brand visibility and category standards

Drive digital shelf performance (content score, search ranking, conversion) with commercial teams

Monitor the competitive landscape on e-retailer platforms (content, search, pricing, share of voice)

Retail Media & campaigns

Define the e-RM investment strategy for France & UK and manage budget allocation

Activate media levers in collaboration with agencies and brand teams (display, search, promogaming , couponing)

Initiate test & learn programmes on digital media and formalise learnings

Build performance reports and identify actionable insights

Ensure visuals