E-commerce Director

Job Overview

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for an E-commerce Director based in France. As E-commerce Director, you will lead the strategic development and performance of a global online business within the luxury consumer sector. This role combines commercial leadership, customer experience optimisation, and data-driven decision-making to accelerate digital growth and profitability. You will oversee omnichannel initiatives, customer acquisition and retention strategies, website merchandising, and performance analytics while ensuring a seamless and premium customer journey. Working closely with cross-functional stakeholders and external partners, you will drive innovation, operational excellence, and measurable business results. This is an exciting opportunity to shape the future of a fast-growing international brand in a highly entrepreneurial and collaborative environment.

Responsibilities

• Lead the global e-commerce strategy, owning revenue growth, profitability objectives, and long-term digital business development initiatives.
• Develop and execute customer acquisition, retention, and loyalty programmes designed to enhance customer lifetime value and strengthen brand engagement.
• Drive continuous improvements to the online customer experience through personalisation, premium storytelling, merchandising optimisation, and seamless omnichannel journeys.
• Oversee digital performance metrics including conversion rates, customer acquisition costs, average order value, and lifetime value, translating insights into actionable growth strategies.
• Manage CRM initiatives, including email and SMS marketing programmes, customer segmentation, and post-purchase engagement campaigns.
• Coordinate and guide external agencies and contractors across paid media, content, influencer marketing, SEO, and other digital channels to maximise return on investment.
• Foster effective collaboration across internal teams and external partners, establishing clear performance expectations and ensuring timely, high-quality delivery.
• Ensure compliance with relevant industry regulations while adapting digital experiences to local market requirements, including language, payment preferences, and cultural considerations.

Qualifications

• Minimum five years of experience in a senior e-commerce leadership role, ideally within luxury, premium, or high-end consumer brands.
• Demonstrated success in driving online revenue growth and managing complex digital commerce operations at an international level.
• Strong expertise in performance analytics, conversion rate optimisation (CRO), customer segmentation, and data-driven decision-making.
• Proven ability to manage and evaluate the performance of agencies, contractors, and external service providers through KPI-based frameworks.
• Solid understanding of CRM strategies, customer lifecycle management, retention programmes, and digital marketing channels.
• Excellent communication, organisational, and stakeholder management skills, with the ability to collaborate effectively across multiple teams and markets.
• Familiarity with regulated industries and compliance requirements is considered an advantage.
• Strategic mindset combined with strong execution capabilities and a passion for delivering exceptional customer experiences.

Benefits

• Competitive compensation package with performance-based incentives.
• Flexible remote working arrangement with occasional travel requirements.
• Opportunity to lead and shape the digital strategy of a rapidly expanding international business.
• Exposure to global markets and high-impact strategic initiatives.
• Collaborative, entrepreneurial, and innovation-focused work environment.
• Professional growth opportunities within a fast-scaling organisation.