E-Commerce Business Line Director

About Ledger

We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem‑solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self‑custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.

At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 million units already sold in 200 countries.

Business Line Director, E‑commerce

The mission of the Business Line Director, E‑commerce is to lead and grow one of the company's largest revenue and profit streams: the global sales performance of the Ledger e‑commerce website across all countries.

The Mission

• Strategic Leadership: Defining and executing the global e‑commerce strategy, optimizing the user journey, and driving D2C growth for Ledger e‑commerce across international markets.
• Delivery of Revenue and Growth: Being ultimately accountable for the overall sales performance, conversion rates, and revenue generation of the Ledger e‑commerce website globally.
• Organizational Leadership: Operating with a General Manager mindset, leading the business through extensive cross‑functional collaboration and acting as the central orchestrator between marketing, performance marketing, product, tech, and data teams.
• Commercial Management: Directly managing the team that develops Ledger’s affiliate network, bridging sales‑driven business development, relationship management and content creation.
• Fierce Operational Optimization: Continuously identifying opportunities to optimize the funnel and maximize website performance, leaving no stone unturned when converting traffic into sales.
• Market Insight: Maintaining an expert, inside‑out understanding of global e‑commerce trends, localisation strategies, competition, and consumer needs to inform strategic decisions.

What We’re Looking For

• Strong quantitative and strategic commercial acumen: Advanced pricing strategy, inventory management, upsell and cross‑sell of accessories and services, international markets, shipping, tax and duties.
• Experience (at least 10 years) with General Manager (GM)–like roles: The ability to understand all facets of the business—strategy, product, go‑to‑market, and operations—make P&L‑driven decisions and drive execution to over‑achievement.
• Global E‑commerce Experience: A track record of success running a large‑scale, high‑volume global e‑commerce and Direct‑to‑Consumer (D2C) sales business.
• Delivery and Operational Excellence: Proven results in running an e‑commerce website with the highest degree of efficiency, optimising user engagement and conversion rate optimisation (CRO).
• Quantitative and Results‑Oriented: Exceptional analytical skills with a deep understanding of e‑commerce metrics, performance marketing mechanics, and user experience.
• Leadership and Influence: The proven ability to exert significant personal ascendance and influence in a highly matrixed organization to align resources and execute complex initiatives across functional teams.
• Total English fluency: Although the role may be based in Paris, English is a prerequisite for both social and work life in our office.
• AI: Pre‑existing engagement and strong appetite for all that AI can bring.

Benefits

• Flexible work options – Our hybrid policy allows employees to work from home up to 3 times per week.
• Health & Wellness support – Health and Life Insurance.
• Financial growth opportunities – Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.
• Commuter allowance – Ledger offers a commuter allowance to contribute to your preferred means of transportation.
• Learning & Development – A comprehensive suite of training solutions providing a personalized learning experience for every employee.

We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.