Director Revenue Growth Management– France
At The Coca‑Cola Company, we believe growth is driven by creating value for customers, consumers, and our system through intelligent, insight‑led strategies. Revenue Growth Management (RGM) is at the core of that vision—designing sustainable pathways that balance affordability, premiumization, and channel relevance across a dynamic marketplace. Our purpose is to refresh the world and make a difference, and RGM unlocks that purpose by ensuring the right brands, in the right packs, at the right price for every occasion.
As Director of RGM for France , you will lead the development and execution of market‑wide RGM strategies across all channels—retail and Away From Home (AFH)—to accelerate profitable growth. This role requires strong commercial orientation, advanced analytics capability, and the ability to embed digital tools and AI into decision‑making. AFH is a major growth driver in France, so we are seeking a leader who can manage the full RGM spectrum while bringing the expertise or agility to optimize this complex and competitive channel.
If you thrive in translating insights into actionable strategies, influencing diverse stakeholders, and shaping future‑ready capabilities, this is a unique opportunity to make a significant impact in one of our priority markets.
What You’ll Do For Us
- Lead the end‑to‑end RGM agenda for France, ensuring strategies deliver profitable growth across Retail and AFH channels.
- Develop pricing, pack architecture, and promotional frameworks tailored to channel dynamics, consumer occasions, and brand positioning.
- Apply advanced analytics, predictive modeling, and AI‑driven tools to optimize trade investment and improve ROI on promotions across all channels.
- Prioritize AFH growth by integrating system levers—such as equipment strategy, route‑to‑market design, and occasion‑led portfolio solutions—within RGM planning.
- Partner with marketing, commercial, and bottler teams to co‑create channel strategies that drive incidence, availability, and customer profitability.
- Embed scenario planning and financial simulation into decision‑making processes to enhance agility in a rapidly evolving market.
- Foster a test‑and‑learn culture by piloting innovative RGM techniques and scaling successful models into core operations.
- Maintain a forward‑looking perspective on market conditions, competitive actions, and regulatory trends to adapt strategies proactively.
Requirements & Qualifications
- Bachelor’s degree in Business, Economics, Marketing, or related field; master’s degree or MBA preferred.
- 8+ years of experience in revenue growth management, pricing strategy, or commercial roles in FMCG or relevant industries.
- Proven ability to manage multi‑channel complexity, including demonstrated capability or strong potential to lead AFH strategies.
- Advanced analytics skills and familiarity with AI‑driven tools, pricing engines, and data science applications for trade optimization.
- Strong financial acumen with experience in scenario planning, P&L impact assessment, and investment effectiveness analysis.
- Track record of influencing stakeholders in a matrix ecosystem—partnering across marketing, finance, supply chain, and system bottlers.
- Ability to shift between strategic thinking and hands‑on problem solving in fast‑paced environments.
- Excellent communication and storytelling capabilities to translate analytical insights into compelling commercial narratives.
- Fluency in English and French is mandatory.
What We’ll Do For You
- Provide the platform to lead multi‑channel RGM innovation in one of Coca‑Cola’s most competitive and strategic markets.
- Offer access to global RGM tools, advanced analytics platforms, and AI‑driven decision support systems.
- Create opportunities for cross‑functional collaboration with marketing, commercial, and operations leaders in a high‑growth market.
- Support ongoing professional development through strategic projects, global learning programs, and system‑wide best practices.