Director Production Influencer Marketing

Director Production Influencer Marketing

Remote (East Coast)

About Collectively

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) - is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with sophisticated analysis and paid social offerings. We are committed partners to our clients, many of whom have worked with us for multiple years. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

About the Production Team

Collectively’s Production team leads influencer marketing projects from kickoff to completion with creativity, ingenuity, and exceptional project management. The team focuses on flawless execution and outstanding client service, guiding clients and influencers through each step with strategic solutions.

Responsibilities

The Production Director is an experienced influencer marketer and people manager responsible for providing project leadership and management to a team of Associate Producers, Producers, and Senior Producers. This role reports to a SVP of Production and works closely with Directors of Production to manage the growth, structure, and performance of a multi-level production team of 8-12 direct reports, ensuring exceptional delivery across all projects.

• Directly manage a group of Associate Producers, Producers, and Senior Producers, focusing on skill building, career development, mentorship, and coaching to support successful project and business outcomes as well as employee growth.
• Host 1:1s and team meetings to support individual and team success, developing structures and forums that promote strong team culture.
• Identify opportunities for teamwide learning and development, and promote a culture of innovation and learning to ensure processes evolve with the industry.
• Prepare and host annual reviews and check-in conversations for Production team members.
• Provide growth paths and clarity on necessary skill development for team members’ career advancement.
• Develop and implement performance plans as needed to address performance challenges.
• Surfacing team feedback, concerns, and questions to Production VPs and Executives with thoughtful solutions for improved operations when warranted.
• Develop and maintain systems, processes, and QA frameworks that set the standards for quality production deliverables and enable strong client-facing work.
• Ensure executional excellence, quality, and operational rigor of the team and provide leadership support on a high volume of influencer marketing projects.
• Partner with Client Strategy Directors to assess team output and account risks, and optimize performance and processes for smooth delivery.
• Provide strategic guidance, feedback, tactical advice, and crisis management best practices to direct reports and cross-functional teams.
• Ensure proper review of influencer lists, timelines, project plans, briefs, weekly reports, and client/influencer communications.
• Provide coaching, training, and modeling of standards to enable exceptional team output on every project.
• Guide team on partnerships with 3rd party vendors (video production, event production, musicians, artists, and others).
• Advise on influencer and agent negotiation to support clients’ business goals while respecting creators’ labor.
• Provide hands-on support to resolve critical performance or resourcing gaps with short- and long-term solutions.
• Stay informed on new client processes, tools, systems, and directives, and support adoption across internal production teams.

Revenue Finance & Health

• Ensure team compliance with Production financial tools and processes, including budget accountability, payments hygiene, budget utilization, and risk management.
• Maintain oversight of the team’s budgets across projects and ensure effective management, tracking, and utilization.
• Support senior leadership and finance on rolling out new systems that impact the Production team, including training and adoption.
• Flag overages to senior directors and SVP to navigate potential overages and develop opportunities for expanded program services or scope.
• Provide regular updates on budgets and COGS to the finance team.

Functional Support

• Provide leadership presence to advocate for the Production teams in forums and drive enthusiasm for the function.
• Support senior directors and SVPs in creating functional checklists, guides, training, and documentation.
• Engage with the Director team on functional optimizations, leveraging feedback from active work to propose best practices, processes, and team support.
• Independently develop and roll out new processes, including stakeholder input, researching, testing, documenting, and training.
• Support Sr. Directors and SVP to lead trainings, meetings, and brainstorms on Production processes and ways of working.

Requirements

• Minimum 10 years of client-facing production or influencer marketing experience (in relevant marketing/advertising or similar)
• Minimum 3 years managing a 3+ person team
• Experience coaching employees to new positions and implementing performance improvement plans
• A track record of successful process development and rollouts for large teams/organizations (10+)
• Exceptional client services skills, including verbal, written and presentation communication
• Strong organizational, project management, and time management skills with the ability to manage multiple deadlines
• Ability to understand client and influencer needs and translate into impactful content
• Ability to work autonomously and cross-functionally across disciplines
• Demonstrates positive, enthusiastic leadership and collaboration
• Entrepreneurial spirit and willingness to tackle complex challenges
• Strong attention to detail and follow-through
• Excellent internal and external communication skills

Key Performance Indicators (KPIs)

• Programs managed meet goals for quality, quantity, and adherence to project requirements
• Develops and maintains strong client relationships
• Successfully navigates complex programs and deliverables
• Proactive, collaborative approach to project challenges or delays
• Quickly learns and retains information about key project processes
• Keeps leadership and cross-functional stakeholders informed on progress and challenges
• Maintains organization with accurate and error-free work
• Projects a professional demeanor with clients and influencers

Benefits & Team Member Experience

• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
• 401k Matching
• Monthly Wellness Stipend
• Remote-First
• WeWork All Access Membership
• Flex Fridays (after 1PM local time)
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events

The pay range for this position is $150,000 – $170,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.

Voluntary Self-Identification and related compliance information is included as part of Equal Employment Opportunity (EEO) tooling and does not affect hiring decisions.