Director, Product Strategy EMEA South

Job Description

This is one of the most consequential roles at ServiceNow. You will sit at the intersection of our most important enterprise customers, our field leadership, and our product organization—translating what’s happening in the field into how we build, sell, and deliver the platform. You are the connective tissue between customer reality and company strategy.

This role demands someone who can earn trust at the C-suite level on a Monday, brief a GM on roadmap trade-offs on a Tuesday, and coach a field team through a high-stakes deployment on a Wednesday. You will work across Product, Customer Success, Partner, and the BUs— or-chestrating resources with a sense of urgency and a bias toward customer outcomes.

What You’ll Do:

Customer Engagement

• Engage directly with C-suite executives and transformation stakeholders at our most strategically important enterprise accounts

• Drive functional and domain-specific conversations that move customers from intent to action

• Work with customers to define use cases and map them to a platform-level strategy— not just point solutions

• Identify and elevate poor experiences before they become churn risks, and own the resolution path

• Orchestrate the post‑sale deployment and adoption motion for high‑value customers—bringing the full weight of APEX, CEG, and our Partner ecosystem to bear on customer outcomes at scale

Field Leadership

• Advise field leadership on how to sequence and prioritize across their account portfolios

• Drive pipeline at scale when needed, using one-to-many approaches across large account sets

• Stay closely engaged in high‑momentum accounts—advising internal teams and helping sustain deal velocity through close

• Surface what’s landing (and what isn’t) in the field to sharpen competitive positioning and sales plays

• Enable and activate the field to orchestrate across ServiceNow’s full resource network, ensuring customers reach successful deployment and measurable outcomes

Product & Platform

• In collaboration with GMs, identify high-value cross‑workflow opportunities and advocate for their prioritization on the roadmap

• Feed unfiltered customer and field signal into roadmap and platform evolution through a structured, repeatable framework

• Orchestrate APEX product and engineering resources into customer engagements when the moment calls for it

• Surface opportunities for FDE engagement and flag potential partnership and M&A signals

• Contribute to the evolution of unified pricing and packaging—including the development of outcome‑based pricing models informed by market feedback

• In partnership with APEX Strategic Program Management and BU Leadership, drive post‑acquisition GTM integration

Qualifications

• 10+ years in enterprise software—spanning sales, customer success, product strategy, or business development at scale

• A proven track record of operating at the C-suite level with genuine credibility in digital transformation and platform conversations

• Deep fluency in agentic AI, automation, and platform-led growth motions

• Experience navigating complex, matrixed organizations—and getting things done across them anyway

• Strong instincts for when to elevate, coach, or step back

• Comfort balancing strategic altitude and operational detail without losing effectiveness at either

• Experience working across post‑sale, product, and GTM functions—not just one of them

• Willingness and ability to travel up to 50%

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.