Director of Product Marketing

Key Responsibilities

Strategic Product Marketing Leadership

Develop and implement the global product marketing strategy across loudspeakers, audio electronics, software solutions, and professional services. Define product positioning, messaging frameworks, value propositions, and market segmentation strategies. Partner closely with executive leadership to align product marketing initiatives with corporate growth objectives. Identify emerging market opportunities, customer needs, and competitive threats to inform business and product strategy.

Go-to-Market Excellence

Lead cross-functional launch planning and execution for new products, software releases, services, and technology platforms. Develop comprehensive go-to-market strategies that drive awareness, demand generation, channel engagement, and market adoption. Collaborate with Product Management and R&D teams to translate technical innovations into compelling customer benefits. Ensure consistent messaging and brand alignment across all customer touchpoints.

Team Leadership and Development

Build, mentor, and develop a high-performing product marketing organization. Foster a culture of accountability, innovation, collaboration, and continuous improvement. Establish clear goals, performance metrics, and career development plans for team members. Drive project prioritization and resource allocation to maximize business impact.

Market Intelligence and Competitive Strategy

Lead competitive analysis efforts across professional audio, loudspeakers, electronics, software, and adjacent markets. Monitor customer trends, industry developments, market dynamics, and emerging technologies. Provide actionable market insights to Product Management, Sales Leadership, and Executive Management. Champion customer‑centric decision‑making throughout the organization.

Sales Enablement and Commercial Support

Develop sales enablement tools, training programs, presentations, and product content that support revenue growth. Partner with regional sales teams, channel partners, distributors, and system integrators to ensure successful market execution. Help define product launch objectives, pricing strategies, and commercialization plans. Support key customer engagements, strategic accounts, and industry events as a subject matter expert.

Marketing Program Execution

Guide the creation of product campaigns, thought leadership content, technical marketing materials, and digital marketing initiatives. Collaborate with Corporate Marketing on integrated campaigns that drive lead generation and customer engagement. Oversee content development including videos, case studies, webinars, product demonstrations, and technical documentation. Measure campaign effectiveness and optimize marketing investments based on performance data.

Performance Measurement

Establish KPIs for product marketing effectiveness, market adoption, product launches, and revenue impact. Analyze market performance, product profitability, customer engagement, and campaign results. Provide regular business reviews and strategic recommendations to senior leadership.

What we offer

At L‑Acoustics, newcomers are welcomed into a dynamic and inclusive environment that blends technological excellence with human‑centered values. New team members benefit from the following:

• 1 day of remote work per week
• Comprehensive health benefits to support you and your family.
• Opportunities for internal mobility and career advancement
• A collaborative, international work environment driven by innovation.
• Employee events and initiatives that foster community and creativity.
• Access to the company’s CSE (Comité Social et Économique), offering cultural, leisure, and social benefits.
• A strong focus/emphasis on work‑life balance
• L‑Acoustics supports personal/professional development, diversity, and community engagement—ensuring that every newcomer feels empowered to grow, contribute, and thrive from day one.

We recognize that talent is multifaceted. Our commitment to valuing each individual, giving equal opportunities to all and building a team enriched by a variety of backgrounds and experiences.

What matters most to us is your passion, your expertise, and your drive to grow. We believe in creating an environment where people can do their best work and thrive together.

Your unique perspective could be just what our team needs.

Our Values

Passionate

• Act with optimism and determination
• Give your best to deliver the best quality
• Commit to achieve your goals

Creative

• Challenge the status quo
• Value all ideas
• Be open minded & embrace changes

Courageous

• Choose the best versus the easiest
• Take measured risks
• Take and assume responsibilities

Connected

• Act as a team
• Respect everyone and enrich each other
• Understand and bond with partners