Director of Organic Content (Richard Yu's Personal Media Company)

Senior Content Operator and Leader

Are you a senior content operator and leader? And when you hear of the challenge of building and leading a world‑class organic media machine that needs to grow from 1.5 M followers to 10 M followers in the next 24 months… does that excite you?

Now, to be clear: This is not a social media manager role. This is not a “make posts and schedule content” job. This is not a gig or a short‑term contractor position.

We’re looking for a true executive, owner of tasks, and team builder who can grow to become a partner in our portfolio of companies.

Our Company Mission: To help ordinary people build extraordinary businesses online, and teach them the mindset and skills necessary to not just make money, but more importantly to improve in all aspects of their lives.

Who We Are: We are an online education company that teaches people (9‑5ers, busy parents, university students, etc) how to build thriving online digital product businesses.

Why We Are Looking For This Role: Richard and our team have grown our social media accounts to 1.5 M+ followers (Over 1 million on Instagram, 150 K+ subscribers on YouTube). We use organic content to drive leads to our coaching programs and digital software services that we offer.

You are essentially building the “Traffic Engine” that will supply our company with unlimited amounts of leads so our company can continue to serve and impact more and more people through the coaching and software products that we offer.

Current Context

• Instagram account with ~1 M followers, generating multiple seven figures per year (
• Two YouTube channels: Personal brand / vlog-style channel (~150 K subs)
• Business education channel (~40 K subs in < 90 days)
• Existing team members: Dedicated Instagram copywriter, Dedicated Instagram video editor, YouTube scriptwriter / channel owner, Graphic Designer, Two Video Editors
• Marketing Leadership Team: CEO and Founder (Richard Yu), COO, Head of Marketing (paid media side)

Your Mission

Build, scale, and lead the entire organic content ecosystem—starting with Instagram, then expanding outward into YouTube, short‑form platforms, and written platforms—while earning the trust, respect, and performance of a growing content team.

Operator‑FIRST Responsibilities

First off - this is not a “creative first” type of role. If you just want to write copy all day for viral IG reels, please apply to be our copywriter, not this role.

Key responsibilities include:

• Running L10 meetings and sharing next action steps for each participant.
• Hosting Monday/Wednesday/Friday stand‑ups for 30–60 minutes, maintaining efficiency and discipline.
• Reading end‑of‑week quantitative and qualitative reports, providing coaching and feedback to the Head of IG, Head of YT, and other team members.
• Overseeing all channel leaders (Head of IG, Head of YT, Head of LinkedIn, and external agencies/vendors).
• Handling operational bottlenecks: ensuring timely footage uploads, script deadlines, and crew compensation negotiations.
• Developing and enforcing SOPs to eliminate dependency on the Founder for day‑to‑day tasks.

Phase 1: Instagram Organic (Immediate Priority)

• Work directly with the Head of Instagram to achieve 100,000 net new followers per month (current growth: 70 K/month).
• Lead the Instagram team: Head of Instagram, two copywriters, two dedicated video editors.
• Deeply understand and execute:
  • Viral content research to identify trending themes.
  • Word‑for‑word teleprompter scripts for Richard.
  • Copywriting and approval processes.
  • Exceeding KPIs: views, new followers, upfront cash collected.

Phase 2: Instagram & YouTube

• Once Instagram is operating at a high level, oversee both Instagram and YouTube.
• The YouTube channel owner and scriptwriter will report to you.
• Ensure mastery of:
  • Long‑form retention.
  • Thumbnails and titles.
  • Watch time and session growth.
  • Content packaging for education‑based channels.

Phase 3: External Traffic — Podcast Interviews and Speaking

• Own expansion to getting Richard on top‑50 podcasts and speaking engagements.
• Leverage Richard’s cross‑pollination with audience of other creators.
• Mine content into tactical 20‑60 second clips for short‑form viral reach.

Phase 4: Short‑Form Expansion (FB + TikTok)

• Expand organic distribution to Facebook (organic) and TikTok.
• Build teams and hire/coach Heads of FB and TikTok.
• Understand platform‑native hooks, CTA differences, formatting nuances, audience psychology.

Phase 5: Written Platforms (X + LinkedIn)

• Oversee content on X and LinkedIn, including ghostwriting in Founder’s voice and narrative‑based authority content.

Leadership Expectations

• Hire and negotiate compensation.
• Train and develop talent.
• Run effective meetings.
• Hold people accountable to output and performance.
• Work with short‑term agencies and internal build‑out.

Who This Role Is For

• Experienced organic growth leader.
• Background with creators or brands at hundreds of thousands to millions of followers.
• Comfortable with ownership, accountability, and pressure.
• Long‑term partner mindset, not short‑term hire.

Required: A Content Superpower

• Cinematic videography / shooting
• Elite video editing / storytelling
• High‑conversion copywriting / ghostwriting
• Visual direction / creative strategy

In‑Person Preference (Strongly Preferred, Not Mandatory)

• Travel 1–2× per month to shoot content with Richard.
• Comfortable on‑location filming.
• Work closely with editors or on‑site videographer.

Travel is not mandatory but it is a major advantage.

Compensation and Path to Partnership

Compensation is flexible and merit‑based, with performance‑based growth expected.

The role is designed to evolve into a partner‑level position, potentially including profit share, equity discussions after ~12 months, and exposure to software companies valued at multiple eight figures.

Notice: The role is performance‑dependent and not guaranteed.