Director of Data Driven Sales & Customer Engagement (SME Europe)

Overview

The Director, Data Driven Sales & Customer Engagement is a strategic leadership role in Product Management responsible for transforming our approach to Data Driven Sales from data & analytics into actionable insights that accelerate revenue growth for SME, our customers and Mastercard.

Responsibilities

• This role sits at the intersection of sales, analytics, and strategy, driving a culture of data driven decision making across the SME business.
• The role will report to the VP, Product Management, Partnerships and Customer Success, SME Europe.
• The successful candidate will lead the partnership with Mastercard’s Services organization while working closely with Data Science and Sales to develop a joint Go-To-Market (GTM) for advanced analytics, sales intelligence, and performance optimization initiatives to enhance customer acquisition, retention, and lifetime value, while enabling sales teams with predictive insights and scalable data solutions.
• Define and execute the data driven sales strategy with a clear Go-To-Market and execution plan to support SME sales growth.
• Drive adoption of data insights within Sales teams and leadership including organization and execution of trainings, workshops, and best practices sharing.
• Translate complex datasets into clear, actionable business insights.
• Partner with Data Science to implement & evolve AI driven and automated portfolio analytics with quantifiable value and clear linkage to Mastercard Products & Services.
• Embed data driven methodologies into the SME sales lifecycle (lead generation, qualification, pipeline management, forecasting, and retention).
• Deliver executive level management reports, dashboards and insights that inform strategic decisions and opportunities (internal & external).
• Identify growth opportunities at SME Europe portfolio, market and customer level.
• Prepare and lead Customer Conversations in partnership with Sales Teams.
• Partner with sales leadership to refine go to market strategies.
• Partner closely with Sales, Marketing, Services, and Product teams to align strategy.
• Partner with Data Science to deliver on automation and democratization of data driven sales with clear business objectives and digital transformation agenda.

Qualifications

• Proven track record of Go-To-Market definition & execution with measurable results.
• Experience with Business Intelligence tools (e.g., Power BI, Tableau).
• Programming and knowledge of advanced analytics techniques (machine learning, predictive modelling) is a plus however not a must.
• Bachelor’s or Master’s degree in Business, Data Science, Analytics, Economics, or related field.
• Significant experience working within SME or mid market business segments.
• Experience in data and data-led sales.
• Leadership & Influence: Drive change across functions and stakeholders.
• Communication: Simplify complex data into compelling narratives.
• Execution Focus: Deliver actionable outcomes in fast paced environments.
• Analytical Excellence: Advanced skills in data interpretation and storytelling.
• Strategic Thinking: Ability to link data insights to business outcomes.
• Commercial Acumen: Translate insights into revenue-generating initiatives.
• Team Player: Embrace the Mastercard Way.