Director, Field & Customer Marketing EMEA

Responsibilities

• Build and lead the EMEA field marketing strategy aligned with sales goals and territory needs.
• Develop and execute regional campaigns including in-person and virtual events, executive programs, and account-based initiatives, in close collaboration with the Growth Marketing team.
• Align tightly with EMEA sales leadership to prioritize target accounts, territories, and pipeline acceleration strategies.
• Drive customer advocacy and expansion through targeted programs, testimonials, case studies, and references.
• Partner with Customer Success and Product Marketing to support onboarding, retention, and upsell initiatives.
• Work closely with partner marketing to define and execute the strategy for EMEA, in collaboration with the Strategic Partner team.
• Create joint campaigns and programs with key partners (e.g., cloud providers, resellers, SI/channel).
• Manage, mentor, and grow a high-performing team.
• Partner with Brand, Content, and Growth Marketing leaders.
• Bring strong planning, pipeline forecasting, and budget discipline to ensure team efficiency and ROI.

Requirements

• 10+ years in B2B marketing with 5+ years leading field, customer, and/or partner marketing teams.
• Proven success partnering with regional sales leaders and building programs that drive revenue.
• Experience in high-growth B2B SaaS, ideally with a mix of enterprise and mid-market go-to-markets.
• Deep understanding of account-based marketing, executive engagement, and multi-channel field programs.
• Comfortable working in a matrixed environment with global campaign, content, and partner marketing teams.
• Data-driven mindset with experience managing regional budgets and performance metrics.
• Excellent communicator and team leader who can inspire and develop talent.